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times are still to be determined, but Ambassador assignments can change <br /> as necessary. <br /> The Downtown Ambassador Program will assist in creating a safe and <br /> secure environment throughout the Downtown area and, hence, will <br /> enhance the economic revitalization. This activity is designed to increase <br /> vehicular and pedestrian traffic within the District which will increase <br /> commerce and help to attract new and retain existing businesses and <br /> patrons. This Ambassador Program will be provided only within the CMD <br /> boundaries; therefore these services constitute "special benefits" to the <br /> assessed parcels. <br /> <br /> 4. Physical Enhancement & Amenities <br /> The Physical Enhancement category consists of capital improvements that <br /> may include tree/landscape planting, additional street furniture, fixtures <br /> and equipment, and other streetscape amenities the Board deems <br /> appropriate. These amenities include light pole and skyline banners, <br /> advertising and information kiosks, decorations, directories, and special <br /> lighting. <br /> These improvements will beautify and enhance the image of Downtown <br /> Santa Ana and thereby increase pedestrian and vehicular traffic to the <br /> District. This activity is designed to enhance the shopping experience <br /> within the District boundaries. Because the Physical Enhancement <br /> program will be provided only within the District, these improvements will <br /> constitute "special benefits" to the assessed parcels. <br /> <br /> 5. Administration and Operations <br /> Included in the Administration component are the costs for an Executive <br /> Director, Marketing & Promotions Coordinator, office support staff, office <br /> expenses, legal fees, accounting/bookkeeping fees, and Directors & <br /> Officers and General Liability insurance. <br /> This component is vital to the proper expenditure of assessment funds <br /> and the administration of programs and activities which are intended to <br /> promote business within the CMD boundaries through increased <br /> commerce and the attraction and retention of new business. Because this <br /> operating cost/administration program exists only for the purposes of the <br /> District and will be provided only for matters occurring within the CMD <br /> boundaries, this program constitutes a "special benefit" to the assessed <br /> parcels. <br /> NOTE: Existing City services will be supplemented, not <br /> supplanted or duplicated, by Management District services. <br /> 7 <br /> 80A-11 <br /> <br />