Laserfiche WebLink
line of Civic Center Drive, thence along the northerly right-of-way line of Civic <br />Center Drive westerly to the point of beginning. <br />D. List of Improvements and Activities Proposed for Each Year of <br />Operation and Maximum Costs <br />A description of Improvements is as follows: <br />Maintenance and Landscaping Services <br />Maintenance may include sidewalk sweeping and pressure washing, gum <br />removal, graffiti abatement, trash and/or bulky item removal; the watering, <br />weeding and pruning of all trees and plantings; alley/median/parkway <br />maintenance; litter and debris pick-up; trash receptacle collection/disposal <br />and maintenance/replacement; and other maintenance and landscaping <br />issues that may arise. <br />Each maintenance service will assist in beautifying the Downtown District <br />and enhancing the image of the commercial core. This activity is <br />designed to increase customer comfort within the greater Downtown which <br />will, in turn, increase commerce and help to attract and retain new <br />businesses and patrons within the District. These maintenance services <br />will be provided only within the District; therefore, these services constitute <br />"special benefits" to the assessed parcels. <br />2. Marketing and Promotions <br />This activity is intended to enhance the image of Downtown Santa Ana <br />through sophisticated marketing, advertising and branding of the <br />Downtown. It will heighten the excitement and pleasure of the customer <br />and visitor experience by way of holiday celebrations, special events, <br />festivals, promotions and sales, art shows, live music, and similar <br />customer attractions. This activity also includes those types of <br />supplemental activities such as newsletters, visitor guides, graphics arts <br />materials, business improvement workshops, and the like. <br />3. Downtown Ambassador Program <br />Uniformed customer assistance Ambassadors will provide a variety of <br />business and customer support services by assisting patrons and <br />employees, supporting SAPD crime prevention efforts to reduce the <br />incidence of crime and nuisance activities, and productively addressing the <br />challenges associated with street populations. Deployment of Downtown <br />Ambassadors can include highly visible foot, bicycle or Segway patrols that <br />will provide service during critical, high-impact periods. The initial <br />deployment will be when their services are most needed. Actual days and <br />6 <br />80A-10 <br />