Laserfiche WebLink
times are still to be determined, but Ambassador assignments can change <br />as necessary. <br />The Downtown Ambassador Program will assist in creating a safe and <br />secure environment throughout the Downtown area and, hence, will <br />enhance the economic revitalization. This activity is designed to increase <br />vehicular and pedestrian traffic within the District which will increase <br />commerce and help to attract new and retain existing businesses and <br />patrons. This Ambassador Program will be provided only within the CMD <br />boundaries; therefore these services constitute "special benefits" to the <br />assessed parcels. <br />4. Physical Enhancement & Amenities <br />The Physical Enhancement category consists of capital improvements that <br />may include tree/landscape planting, additional street furniture, fixtures <br />and equipment, and other streetscape amenities the Board deems <br />appropriate. These amenities include light pole and skyline banners, <br />advertising and information kiosks, decorations, directories, and special <br />lighting. <br />These improvements will beautify and enhance the image of Downtown <br />Santa Ana and thereby increase pedestrian and vehicular traffic to the <br />District. This activity is designed to enhance the shopping experience <br />within the District boundaries. Because the Physical Enhancement <br />program will be provided only within the District, these improvements will <br />constitute "special benefits" to the assessed parcels. <br />5. Administration and Operations <br />Included in the Administration component are the costs for an Executive <br />Director, Marketing & Promotions Coordinator, office support staff, office <br />expenses, legal fees, accounting/bookkeeping fees, and Directors & <br />Officers and General Liability insurance. <br />This component is vital to the proper expenditure of assessment funds <br />and the administration of programs and activities which are intended to <br />promote business within the CMD boundaries through increased <br />commerce and the attraction and retention of new business. Because this <br />operating cost/administration program exists only for the purposes of the <br />District and will be provided only for matters occurring within the CMD <br />boundaries, this program constitutes a "special benefit" to the assessed <br />parcels. <br />NOTE: Existing City services will be supplemented, not <br />supplanted or duplicated, by Management District services. <br />80A-11 <br />