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June 17, 2009 <br />Page 2 <br />OPTION 2. <br />All elements will be made available in Microsoft Word, as a hard copy in a binder, and as static and hyperlinked PDFs. <br />This is essentially the same as Option 1, but a hyperlinked PDF contains internal links and a side menu for ease of <br />navigation within the document, as well as links to other General Plan elements, external documents, or exhibits <br />referenced in the General Plan. <br />OPTION 3. <br />All elements will be made available in Microsoft Word, as a hard copy in a binder, and static and hyperlinked PDFs. <br />We will also provide the City with html templates so that the content can easily be put online in the same format as <br />the hyperlinked PDF. This opens the possibility of adding other features: for example, a side panel offering links to <br />other resources or information. Incorporation into the City's content management system is not included. <br />NOTE ABOUT GRAPHICS <br />This proposal assumes that illustrative graphics will be redrawn in a single hand to provide a uniform look, but the <br />content will not change. It assumes that the City will not ask for graphics to be redrawn differently than they now <br />appear in the General Plan elements. <br />Photographs in the existing elements will be replaced with current photographs when available and appropriate, with <br />the understanding that the illustrative intent of the photograph does not change. When current photographs are not <br />available, the existing photograph will either be scanned or drawn in an illustrative format. Alternatively, the City may <br />provide a substitute photograph. <br />ADDITIONAL OPTIONAL TASKS <br />A. Illustrations replaced with photographs. Hand-drawn graphics will be replaced with photographs that <br />illustrate the same concept, as appropriate and as selected by The Planning Center and approved by the City. <br />B. Sample redesign with annotated recommendations. Asample page of a new design based on the <br />Housing Element and geared to future elements other than housing. This would also include annotations <br />that explain the logic behind the choices for headings, structure, hierarchy, and layout of tables, as shown in <br />the attached Plan Alignment PDF. The purpose is to provide design guidelines for future planning <br />documents. <br />C. Assessment of General Plan document use. We will design a framework and carry out analysis for <br />understanding how the General Plan is used by the City. The deliverable is a series of diagrams and a white <br />paper that places the General Plan in the context of the City's other information assets. We performed a <br />similar task in Ontario to optimize the usefulness of their General Plan to the City's operations, current and <br />future. We can share with you what we did in Ontario if you are interested in exploring this option further. <br />D. Assessment of General Plan goals and policies. We will create a matrix to evaluate the relevance and <br />implementation of the General Plan's goals and policies. Please see the attachment called Goals and Policies <br />Assessment Matrix, by way of rough example. <br />NOTE ABOUT REVIEW BY THE CITY <br />We will provide one draft of a digitized, reformatted element for the City's review. City staff will review the work <br />internally, provide comments, and direct The Planning Center to move forward with all of the remaining elements. <br />There will be one point of contact and one City representative who will have the authority to approve all work <br />products. <br />