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EXHIBIT A <br />Santa Ana Housing Memo / 2 <br />~. . <br />C't t.r?31 !;tit'~11 l`-~ `- ~tiirr <br />To: Shelly Landry-Bayle <br />cc: Linda Summers <br />From: Eliot Lane <br />Subject: Marketing Materials Recommendations <br />Date July 20, 2009 <br /> We have evaluated Housing Development Services' existing marketin <br /> g <br />materials, conducted pricing research and digested the input received from <br />23541 Via Halton you and your team. Following are our recommendations and estimated <br />Trabuco Canyon, cA 92(179 fees. Please review them at your convenience and contact us with a <br /> <br />T 94~}-6~ao-82E34. ny <br />questions that arise. <br />F 949-FiG6.5296 <br />dkoselka@eliotlane.com Situation Analysis <br />~~ryvw.eliorlane.corri Housing Development Services needs updated materials that have a <br /> consistent look and feel. to them. The current marketing materials comprise <br /> • one-sheet flyers on Housing programs, <br /> • one-sheet invitations, <br /> • general information flyers and <br /> • tri-fold workshop brochures <br />The team would like to develop higher-end marketing material(s) - in <br />limited quantity - to distribute to developers and other influential contacts. <br />Recommendations <br />1. Create printed color letterhead templates (4), including rewritten, <br />consistent language <br />2. Create printed color bi-fold brochure for developers (1) <br />3. Make Housing section easier to find on City web site <br />for details on recommendations see page 2 <br />Eliot Lane's Estimated Fees <br />Templates Project -- 15 hours / $1,800 <br />Brochure Project -- 25 hours / $3,000 <br />Rough Printing Estimated Fees (Master Templates) <br />One ream (500 sheets) per template -- $400, cost per sheet = $.80 <br />Rough Printing Estimated Fees (Bi-fold Brochure) <br />1500 quantity = $1,715 <br />