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EXHIBIT A <br />Santa Ana Housing Memo / 2 <br />DETAILS <br />Printed color letterhead templates <br />1. Create four master templates. Categories are Programs, Workshops, <br />Invitations and General <br />2. High-end printing of each template category on stationery paper <br />Color Template Stationery is primary format for HDS's materials and <br />should be used for ail printed materials <br />3. Produce black & white versions of each template <br />To be used for electronic versions only <br />4. Eliot Lane re-writes and lays out one template per category (one <br />program, one workshop, one invitation) <br />Create a print bi-fold brochure for developers <br />1. Write overview of Housing's services and programs <br />2. Select photography <br />3. Layout & design brochure (model after Development Projects brochure <br />for brand consistency) <br />Web Site <br />1. Keep the look and feel for consistency with rest of city website <br />2. Make Housing section easier to fine on website <br />• Add Housing section to RESIDENTS section http://www ci santa- <br />ana.ca.us/resident/default asp <br />• Add housing to Economic Development's Services & Resources <br />Directory htta://www santa-ana org/business/ <br />BizAssist ServiceResourceDirectoryasg <br />