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City of Santa Ana Energy Leader Partnership <br /> 5. Program Element Rationale and Expected Outcome <br /> a) Quantitative Baseline and Market Transformation Information <br /> By its nature, market transformation occurs as a result of numerous factors and <br /> programs, not single sub-programs. Therefore, all metrics are proposed at the highest <br /> program level. Please refer to the quantitative baseline and market transformation <br /> discussion, presented in the overall program PIP. <br /> Table 3 -Refer to the overarching program for quantitative baseline metrics <br /> b) Market Transformation Information <br /> By its nature, market transformation occurs as a result of numerous factors and <br /> programs, not single sub-programs. Therefore, all metrics and goals are proposed at <br /> the highest program level. Please refer to the quantitative baseline and market <br /> transformation discussion, presented in the overall program PIP. <br /> Table 4 -Refer to the overarching program for market transformation metrics <br /> c) Program Design to Overcome Barriers <br /> Santa Ana has large Hispanic and Asian populations many of whom do not speak <br /> English. In addition, many of the city's residents are economically disadvantaged <br /> with 18% of the population living below the poverty line. These demographic <br /> characteristics are a significant barrier to energy efficiency. To address this barrier, <br /> the City is developing a strategy for the Partnership Program that utilizes an <br /> expansive multi-lingual approach to implement a variety of public education <br /> programs in both English and Spanish languages (and Vietnamese in targeted events). <br /> This strategy will increase energy savings from customers who traditionally may not <br /> participate in energy efficiency programs to help combat the effects of climate <br /> change. Public education will be delivered at community events, through local <br /> schools and municipal services bills, via direct mail, and through the partnership's <br /> webpage. Training will be provided through business organizations such as the <br /> Greater Santa Ana Business Alliance, the Orange County Hispanic Chamber and/or <br /> the South Santa Ana Merchants Association. <br /> e) Quantitative Program Targets <br /> Table 5 <br /> Program Program Target Program <br /> Pro ram Element Tar et b 2009 b 2010 Tar et b 2011 <br /> kWh TBD TBD TBD <br /> Number of Worksho s 2 6 10 <br /> Number of Ordinances, Codes, etc. 0 0 0 <br /> # of ME&O Events conducted that 2 4 6 <br /> tar et customers <br /> <br /> Southern California Edison 2009 - 201 1 Enerbry Efficiency Plans <br /> 149 March 2009 <br /> 25G-39 <br /> <br />