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<br /> b. Ensure that all appropriate Santa Ana personnel attend and actively participate in <br /> the Phase II Initiation. <br /> c. Ensure acceptable Standard Change Order and Approval Letter(s) are approved <br /> by authorized signature(s). <br /> d. Work with WBC personnel in designing and approving of the format of an action <br /> item log to be used in conjunction with the Project Schedule. The purposes of the <br /> log are to identify outstanding issues, provide continual status updates on specific <br /> tasks and to identify responsibilities of the parties. <br /> Completion Criteria: <br /> This task is considered complete when the Phase II Initiation has been held/approved <br /> with WBC representatives in attendance, an action item log has been developed by both <br /> WBC and Santa Ana, and a schedule has been prepared. <br /> Task 2: Micro Campaigns <br /> Objective: <br /> Develop and implement a series of promotions for ROC during 2010 <br /> Task Description: <br /> The micro campaigns will be designated promotional initiatives that will be individually <br /> implemented with a specific beginning and end date (see following sub-tasks for <br /> specifics). <br /> Responsibilities: <br /> See sub-tasks for specifics. <br /> Completion Criteria: <br /> This task is considered complete when all budgeted sub-tasks have been completed in <br /> their respective entirety. <br /> Task 2-A: `Pledge to Prepare' Promotion <br /> Objective: <br /> Develop, implement and launch a 6-8 week promotion that `launches' a new ROC <br /> `pledge' as the thematic linchpin for the 2010 campaign. <br /> 25A-16 <br /> <br />