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Task Description: <br /> The promotion will include the public pronouncement that ROC will seek a to-be- <br /> determined number of `pledges' from Orange County residents, businesses and <br /> community members that commit them to take emergency preparedness action through <br /> the use of: <br /> a. Promotion Plan Brief - create a 2-3 page brief that specifies promotion details and <br /> timeline <br /> b. Media Announcement -press release, press conference and other appropriate <br /> press outreach leveraging key partners (i.e. Supervisor Pat Bates office, etc.) <br /> c. Corporate Advisory Council Advocacy & Support -press conference and other <br /> appropriate leveraging of the re-established group (see Task 3 for more details) <br /> d. Radio Advertisements -develop and implement a 4-6 week radio promotional <br /> campaign similar in scope to the Phase I Clear Channel program in 2009 <br /> e. ROC Web Site -create `pledge' widget, ticker, online sign-up form and database <br /> structure to support promotion and capture/track pledges <br /> f. Online Promotion - create a plan for online promotion through countywide web <br /> sites, portals and other channels <br /> Responsibilities: <br /> WBC shall: <br /> a. Develop the promotion and seek plan approval from the ROC Advisory <br /> Committee <br /> b. Execute the promotion in accordance with the approved plan <br /> Santa Ana shall: <br /> a. Approve plan and promotion elements <br /> Completion Criteria: <br /> This task is considered complete upon the deployment of all tasks as per the Phase II <br /> Marketing Plan, the Promotion Plan Brief and/or agreed upon departures. <br /> Task 2-B: Video Competition <br /> Objective: <br /> Develop, implement and launch a 6-8 week contest and promotion centered around the <br /> creation of videos (:10 to :15 seconds) from the community that compels, inspires, <br /> <br /> demonstrates and/or underscores a pledge to emergency preparedness. <br /> 25A-17 <br /> <br />