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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />April 5, 2010 <br />TITLE: <br />AGREEMENT FOR <br />EVENT /ENTERTAINMENT MANAGEMENT <br />SERVICES TO OPERATE THE 2010 <br />BICENTENNIAL FESTIVITIES <br />Ce )4r <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1" Reading <br />❑ Ordinance on 2 "d Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing <br />For <br />CONTINUED TO <br />FILE NUMBER <br />Direct the City Attorney to prepare and authorize the City Manager and the Clerk of the <br />Council to execute an agreement with Velasquez Publishing & Promotions, and an <br />agreement with MXLive to provide event/entertainment management services for the <br />2010 Bicentennial festivities <br />DISCUSSION <br />September 16, 2010 will mark the 200th anniversary of Father Hidalgo's call (EI Grito) for <br />Mexico's independence from Spain. <br />The Fourth Street Mexican Independence Day Festivities has been a positive community <br />event supported by the downtown businesses and the community for the past 21 years. <br />Traditionally, this event has included a downtown fiesta and carnival, a parade, and an El <br />Grito ceremony. Since 1989, there have been various private and public organizers of <br />this event including the City, the former Downtown Business Association, the Business <br />Improvement District and other private organizations. <br />Given the significance of the Bicentennial, staff recommends that the City formally <br />organize the following 2010 celebration events and cultural activities.. an official El Grito <br />ceremony on September 15; a Bicentennial festival including a carnival on Fourth Street <br />in Downtown on September 18 and 19; a symbolic El Grito ceremony on Saturday <br />September 18; and a parade on Sunday, September 19. Other activities will include a <br />series of city -wide Mexican Independence cultural events highlighting the historical <br />significance of the El Grito Bicentennial. The City's sponsorship and management of this <br />event will ensure maximum civic involvement and a minimal adverse impact on public <br />resources. <br />25G -1 <br />