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2010 Fiestas Patrias <br />April 5, 2010 <br />Page 2 <br />In years past, various organizations including the City, have organized the Fourth Street <br />Mexican Independence Day Festival, and have contracted with a commercial promoter <br />to operate the event. It is recommended that this same course be followed for 2010. It <br />is also recommended that the planning of the parade be integrated with the Fourth Street <br />Bicentennial Festival to ensure that festival revenues are available to reimburse the City <br />for public safety and traffic management costs generated by the parade. The <br />agreements shall provide that Velasquez Publishing & Promotions, and MXLive will be <br />responsible for meeting the usual City requirements for special events such as insurance <br />and security, assume all costs for organizing and conducting the event, reimburse the <br />City for all of its costs including but not limited to police and traffic services. <br />Staff has established a community participation system to ensure that all stakeholders <br />including the Mexican Consulate, downtown merchants, property owners and civic <br />groups are actively engaged in the planning and implementation of the activities. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this request. <br />25G -2 <br />