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<br />PROPOSAL OVERVIEW: OPERATIONAL PROCESS AND METHODOLOGY <br /> <br />Essergy Consulting proposes the following step-by-step plan to reduce the rate of <br />business failure, retain jobs, and possibly stimulate business growth in Santa Ana: <br /> <br />· Identify small businesses downsizing, laying off or moving, along with the WIB; <br /> <br />a Produce workshops for identified businesses that offers solutions to common <br />problems affecting struggling companies; <br /> <br />· Offer workshop attendees and other selected business owners specific information <br />online or in printed format on business improvement techniques; <br /> <br />· Conduct one.on..one interviews with business owners in order to identify the best <br />and most committed prospects for intense counseling; <br /> <br />· Choose businesses that can be salvaged through financial, marketing, technical <br />assistance and other forms of support; <br /> <br />· Form an Essergy Team of consultants to address the issues with the owners of the <br />identified companies; <br /> <br />· Provide low-cost actions that can be implemented immediately and longer-term <br />recommendations to assist the business owner/manager going forward. <br /> <br />· Assess the results using rigorous quantitative and qualitative methods, to utilize as <br />the basis of a model that can be implemented on a broader scale. <br /> <br />· Create a model to be used by the Santa Ana WIB to extend the program. <br /> <br />Essergy's approach will be based on the following methodologies: <br /> <br />· Rapid Response Services successfully implemented in Western Pennsylvania <br />successfully over a four-decade period; <br /> <br />a Business support materials utilized worldwide, highly detailed, written in everyday <br />language, and tested in underserved communities worldwide; <br /> <br />a Business development framework based on competitive advantage theory; <br /> <br />B Evaluations based on quantitative and qualitative results derived from hard data and <br />attitudinal change evaluated on anthropological field work principles. <br /> <br />I. EXPERIENCE <br /> <br />Essergy's Experience In Providing Similar Services. Essergy Consulting was <br />established in late 2007. We began providing conSUlting services to private companies and <br />government entities in environmentally and socially oriented economic development in mid- <br />2008. Our 26 core team members have ari" aggregate experience totaling nearly half a <br />millennium. We have served as elected and appointed officials and contractors to city, <br />county, state and national governments, as well as consultants to universities. colleges and <br />private clients. <br /> <br />Xsseroy consufting Rapid Response Services: A Proposal to Santa Ana W!O/R/K Center. 10/29/2009. Page 1 <br />FXHIRIT A <br />