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<br />EXHIBIT A <br /> <br />STATEMENT OF WORK <br /> <br />General Information: <br /> <br />The following Statement of Work (SOW) defines the principle activities a d responsibilities of <br />all parties for professional web site and promotional communications se ices to support the <br />ReadyOC (hereinafter ROC) Emergency Preparedness Campaign. This scope of work shall <br />stand as an agreement between the City of Santa Ana (hereinafter Sant Ana) and Westbound <br />Communications (hereinafter WBC). <br /> <br />WBC will supply the following services: <br /> <br />o ROC Web Site Management <br />o Site content updating <br />o Social media content updating <br />o Site optimization <br />o Site maintenance <br /> <br />o Marketing and Promotional Support for ROC Program <br />o Establishment of a Phase II Marketing Plan <br />o Design and Printing of Collateral Materials <br />o Advertising Services <br />o Event Marketing <br />o Publicity Services <br /> <br />o Project Administration Services <br /> <br />No deviation of this SOW will be allowed without written consent from th Santa Ana Project <br />Manager. Nevertheless, Santa Ana recognizes that projects of this mag itude will likely <br />encounter various unforeseeable events that may cause tasks to overla or change, and such <br />change will be permissible with the approval of Santa Ana Project Mana er. <br /> <br />This SOW is contingent upon both WBC and Santa Ana fulfilling their re pective <br />responsibilities as defined in the Agreement and within this document. <br /> <br />Attachments <br /> <br />The following attachments are included with this SOW: <br /> <br />Attachment A-1 <br />Attachment A-2 <br />Attachment A-3 <br />Attachment A-4 <br /> <br />Marketing Plan <br />Project Change Order <br />Project Schedule <br />Milestone Payment Schedule <br />