25M - PUBLIC OUTREACH FOR GO LOCAL PROGRAM STEP 2

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Consensusin~. I nteract. I n novate. Influence. PROFESSIONAL EXPERIENCE Based in the Irvine office, Michelle directs public relations and outreach programs for transportation, renewable energy, real estate development and wastewater issues. She has extensive experience in advertising and public relations, working for firms in San Diego and Indiana, managing branding efforts for clients in the transportation, r.,,° ° ~ construction, real estate, and economic development industries. She has expertise in crisis and reputation management, providing strategic counsel on soil and groundwater ^"~r ~ contamination and sensitive health care industry issues. Her clients included the Bloomington Economic Development Corporation, for whom she worked more than five years to promote the city as a "Best Place" to work, live and play -earning media coverage for the city and its success stories in the Wall Street Journal, Entrepreneur Magazine, Chicago Tribune and other top tier publications. Michelle has written feature MICHELLE SINNING stories for The San Diego Daily Transcript, San Diego Business Journal, California Real Senior Account Estate Journal, Western Real Estate News, Business Facilities and Multifamily .Manager Executive. She is a graduate of the University of Wisconsin, Stevens Point, with a Bachelor of Science degree in Communication (with concentrations in public relations and journalism). She is an accredited member of the Public Relations Society of America. Consensus Inc. SELECTED PROJECT EXPERIENCE Media Relations ¦ City of Anaheim: Public Involvement Program for the Anaheim Fixed- Guideway Transit Corridor Study (EIR/EIS). Michelle serves as project manager and is tasked with developing a public involvement program and an aggressive as., communications public outreach strategy for the project. The public outreach strate g (Jniversity of Wisconsin, gy IS deSl ned t0 stevens point.. educate stakeholders, elected officials, and other target audiences and ensure maximum public input throughout the study. ~s years. ¦ California High Speed Rail Authority: Public Involvement Program for the Anaheim to Los Angeles Segment. As deputy project manager Michelle manages the public outreach efforts for the Anaheim to Los Angeles section of the California High-Speed Rail project with emphasis on media relations. This comprehensive Accredited Member, Public Relations Society of America program meets the requirements of the environmental process while building awareness and engagement throughout the corridor and the region. ao°i° ¦ Orange County Transportation Authority (OCTA): Public Involvement Program for the I-405 Environmental Phase. As project manager Michelle assists with strategy development and oversees task delivery of the public involvement program for OCTA's I-405 Improvement Project. The public involvement program is being conducted to meet the requirements of CEQA and NEPA while broadening the dialogue surrounding this regional corridor. The program utilizes both traditional outreach and social media tactics to reach and engage stakeholders. ¦ Iberdrola Renewables: Tule Wind Project Outreach Program. Consensus Inc. is currently implementing a comprehensive community outreach and support building program for the Tule Wind Project in connection to their initiation of the CEQA and NEPA processes. Michelle develops the outreach and social media strategy for Tule Wind Project. During initial stages of the project Michelle oversaw the creation of all social media platforms that include a Twitter page, Facebook page, and YouTube channel. Santa Ana Transit Vision Public Outreach-City of Santa Ana 25M-19