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Consensuslnc. <br /> I nteract. 1 n novate. Influence. <br /> of their homes; while others will prefer to see what their friends are thinking about the Transit <br /> Vision on Facebook, Twitter or Blogs. <br /> ¦ Provide opportunities for respectful and regular contact with key stakeholders, in-person and via <br /> their chosen method of interaction. Communication will be built on the foundations of <br /> authenticity, interactivity and peer-to-peer messaging to cultivate and nurture important <br /> relationships. <br /> Task 1: Develop Outreach/Communications Strategy <br /> In coordination with the City of Santa Ana, we will develop an Outreach and Communications <br /> Strategy that details all activities to be performed throughout the public outreach program. The <br /> strategy will: <br /> ¦ Add to the already identified key audiences and stakeholders <br /> ¦ Develop a format and schedule for all public meetings <br /> ¦ Discuss in what manner and how frequently briefings with elected officials will occur <br /> ¦ Outline what types of public information materials will be developed <br /> ¦ Provide strategic tactics for communicating with stakeholders throughout the corridor <br /> ¦ Develop a strategic approach for utilizing new social media tools and applications <br /> ¦ Outline principles for involving environmental justice communities <br /> c <br /> ~s ¦ Include program monitoring and evaluation criteria to measure success <br /> ¦ Include an overall public outreach program schedule and timing for activities <br /> The plan will include an overview of the outreach activities Consensus Inc. will implement and their <br /> schedule of implementation. The timing of each activity will be strategically linked to the <br /> environmental review process milestone schedule to maximize the receipt of information from the <br /> <br /> ta~ community that will be most useful to the technical team in the decision-making process. <br /> Consensus Inc. herein provides a snapshot of the Strategy that reaches each of the following key <br /> audiences: <br /> ¦ General Public <br /> ¦ Business Community <br /> ¦ Key Stakeholders <br /> ¦ Elected officials <br /> ¦ Media <br /> Santa Ana Transit Vision Public Outreach-City of Santa Ana <br /> 25M-29 <br /> <br />