25M - PUBLIC OUTREACH FOR GO LOCAL PROGRAM STEP 2

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Consensuslnc. i nteract. I n novate. I nfluence. The strategy relies on using multiple communications platforms and methods, to give all audiences options for interacting with the City and its representatives on this project-thereby increasing buy-in and trust from the community. All activities implemented will be fully inclusive and credible, and will maximize opportunities for their involvement. The Outreach and Communications Strategy entails: Thor~:~ugh Upfront Planning: Consensus Inc. has been involved in the initial stages of outreach for the environmental review process and has a keen understanding of the issues and where the project fits in the City's overall transit vision. We have provided key assistance to the City of Santa Ana in establishing the foundation for a detailed and thorough public outreach infrastructure program including having developed project messages, the project's preliminary visual identity, a comprehensive stakeholder database and project themes and messages that bring together all projects in the City's transit vision to help the public understand the City's vision of quality land use and transportation planning improvements that will have a positive impact on economic development. integrated Communications !approach: To complement our use of traditional communications, we will incorporate cutting-edge social media tools where appropriate. These communication tools allow us to expand outreach to previously uninvolved audiences with new options for peer-to-peer interaction, instantaneous message dissemination, and virtual participation. Online communications leverages budget resources and, by reducing printing and mailing, demonstrates a commitment to environmentally friendly business practices. Menu of Options: We will create amulti-media platform that offers choices for people to access information and participate in ways that are most convenient to them. Some will prefer to attend a community meeting and receive a fact sheet, others might like information sent via text messages to their cell phone. Some might like to participate in a virtual meeting from the comfort of their homes; still others will prefer to follow the project on Facebook or Twitter. f~~essage Clarity antl balance: Consensus Inc. has worked with the City to develop clear and compelling messages that highlight potential project benefits, simplify complex issues to reduce project misinformation and confusion, and foster community engagement. These messages will continue to be refined as the project alternatives are selected and the City moves through the environmental review process, and as the related transit vision projects are moved forward. 9 Broad Universe of Stakeholders: Our comprehensive stakeholder database already includes local, state and federal elected officials, business and religious leaders, major employers, community-based organizations, homeowner associations, public transit advocates, environmental groups, neighborhood associations, schools, social clubs, nonprofits and media. Consensus will continually update the database as we meet and engage community members on behalf of the project. Grassroots tc Grasstops: We will provide ongoing opportunities for contact with key stakeholders, prioritizing those most directly affected. We will use messengers who lend added credibility and peer- to-peer outreach to cultivate and nurture important relationships. And we will maintain ongoing, open Santa Ana Transit Vision Public Outreach-City of Santa Ana 25M-30