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ReadyC <br />Orange (ountyY emergencypreporedness resource <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar as needed. <br />b. Attend social media calendar meetings when requested. <br />c. Provide any time -sensitive social media messaging to staff when appropriate. <br />Completion Criteria: <br />This task is considered complete when all administrative tasks are delivered and the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br />TASK 3-A: READYOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q3 25) <br />Objective: Develop consistent social media content based on approved messaging <br />strategies for ReadyOC objectives and micro -campaigns. The content will be focused <br />on increasing user engagements and driving website traffic. <br />Task Description: Develop contemporary and engaging social media content in various <br />formats including graphics, memes, surveys, video, gifs, etc. This content will be used for <br />both the ReadyOC Social media timeline calendar, as well as social media <br />advertising. <br />a. Develop Social media calendar. <br />b. Post time -sensitive information on social media channels. <br />c. Keep Social media channels updated. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval. <br />b. The calendar will include social media platforms, date of publication, copy for <br />social media post, graphic, links, hashtogs. <br />c. Schedule 6-week social media calendar meetings to review social media <br />calendar when needed. <br />d. Implement any updates and/or edits to the social media calendar. <br />e. Cross -post content from Safe OC and Program Partners as appropriate. <br />f. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />g. Provide 6-week social media KPI reports on post engagement, traffic, and trends. <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar. <br />b. Attend 6-week social media calendar meetings when needed. <br />c. Provide any time -sensitive social media messaging to staff when appropriate. <br />Completion Criteria: <br />This task is considered complete when all administrative tasks are delivered and the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br />Planned completion is Sept. 30, 2025. <br />ReadyOC Statement of Work <br />FY 25-26 V o s <br />CommunicationsLAB <br />