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Ready (C�C <br />Orange County emergenrypreparedness resource <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Provide KPI reports at the end of each task monitoring success and opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 5-A: READYOC SOCIAL MEDIA/SEARCHADVERTISING (Q3 251 <br />Objective: Deploy social media advertising within the project budget to promote <br />ReadyOC's overall objectives, promotional information, and micro -campaigns. <br />Task Description: Deploy advertising strategy and budget across social media and <br />digital channels to boost awareness of the ROC program through approved messaging <br />and micro -campaigns. <br />a. Boost social media channel content. <br />b. Develop and deploy social media advertisements. <br />c. Develop and deploy Google AdWord advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Implement Search Engine Advertising Program <br />d. Provide KPI reports at the end of each task monitoring success and opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Sept. 2025. <br />TASK 5-13: READYOC SOCIAL MEDIA/SEARCH ADVERTISING (Q4 25) <br />Objective: Deploy Social media advertising within the project budget to promote <br />ReadyOC's overall objectives, promotional information, and micro -campaigns. <br />ReadyOC Statement of Work , k '1:; <br />FY 25-26 V �/ <br />CommunicafionsLAB <br />14 <br />