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If You <br />Smo:cOAng. <br />• � SAY someiM1:ng <br />behavior. This campaign will feature child actors delivering "Keep me Safe" messages <br />focused on safety, <br />Task Description: Implement a strategy to promote Cybersecurity awareness and how to <br />stay safe online. The plan will feature outreach led by children, using peer -to -peer <br />messaging to connect with young audiences and their families. The strategy will include <br />digital and traditional outreach channels, partnerships, proposed assets, <br />communications, and a schedule. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop the strategy to promote the S4 campaign. <br />b. Implement the strategy to promote the S4 campaign, contact partners, execute <br />online outreach, and develop promotional materials. <br />c. Identify and cast aspiring youth talent to appear in campaign materials. <br />d. Develop an outreach timeline <br />e. Begin to execute micro -campaign tasks by the approved plan. <br />Santa Ana shall: <br />a. Approve the micro campaign plan for execution and provide input. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />TASK 6-A: CONTENT & MESSAGING DEVELOPMENT (Q4 25) <br />Objective: Develop and deliver compelling, youth -focused messaging and content for <br />the Cyber Kids micro -campaign, supporting the broader goals of the S4 Cybersecurity & <br />Safety initiative. Content will be designed to educate, engage, and empower children, <br />families, and the local community to recognize online risks and practice safe digital <br />behavior. <br />Task Description: <br />Craft clear, age -appropriate messaging and engaging content assets tailored to the <br />Cyber Kids brand voice. This includes scripting and designing educational resources for <br />parents, visual campaign assets, and web -ready copy. The messaging will reinforce the <br />"Keep Me Safe" theme and promote proactive digital safety behaviors. Messaging will <br />reflect a strategic framework that aligns with the campaign's youth -led delivery model <br />and key topics, including cyberbullying, online safety, and suspicious activity reporting" <br />Responsibilities: <br />Comm LAB shall: <br />a. Define and develop the required messaging assets (e.g., posters, infographics, tip <br />cards, digital banners, and web copy). <br />b. Create content featuring Cyber Kids youth actors, highlighting key safety <br />messages in engaging, relatable formats for print and digital use. <br />Safe OC Statement of Work JC )� 17 <br />FY 25-26 w <br />CommunicationsLAB <br />�.�wuwea <br />