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.(you <br />$EE sunieliing. <br />• � 0 SAT sommAing <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve a minimum of two (2) earned media placements during the contract <br />period. <br />d. Develop and produce any necessary media assets in coordination with the Santa <br />Ana Project Manager. <br />e. Execute distribution by approved plans. <br />Santa Ana shall: <br />a. Approve the initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completing the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion <br />letter. Planned completion and invoicing will be at the end of June 2026. <br />TASK 11-D: IDENTIFY EARNED MEDIA OPPORTUNITIES (ASIAN) I WINTER/SPRING 2026 <br />Objective: Extend S4 program reach by expanding earned media program to include <br />ethnic media outlets. <br />Task Description: Conduct media relations, promotions, and concentrated publicity <br />outreach to regional Asian media print, online and/or broadcast outlets to promote S4 <br />program elements, campaigns, and calendar of activities. Task includes ongoing <br />measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Conduct outreach to regional Asian media outlets on behalf of S4. <br />b. Coordinate with Santa Ana Project Manager and program partners to <br />identify/assign bilingual spokespeople when needed. <br />c. Achieve a minimum of two (2) earned media placements during the contract <br />period. <br />d. Develop and produce any necessary media assets in coordination with the Santa <br />Ana Project Manager. <br />e. Execute distribution by approved plans. <br />Santa Ana shall: <br />a. Approve the initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completing the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion <br />letter. Planned completion and invoicing will be at the end of June 2026. <br />TASK 12: LARGE-SCALE PUBLIC EVENT SPONSORSHIP <br />Safe OC Statement of Work <br />FY 25-26 <br />34 <br />CommunicationsLAB <br />ae aro..a�. <br />