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(9) <br />CITY OF SANTA ANA <br />VII. PROPOSAL RESPONSE INSTRUCTIONS <br />PROPOSAL CONTENTS <br />Proposals are to be prepared in such a way as to provide a straightforward, concise <br />delineation of capabilities to satisfy the requirements of this RFP. Colored displays, <br />promotional materials, photographs etc., are not necessary or desired. Emphasis should be <br />concentrated on conformance to RFP instructions, responsiveness to the RFP requirements, <br />and on completeness and clarity of content. Digital dividers and clear organization of content <br />and material are encouraged. <br />Statement of Qualifications (SOQ) <br />SOQ must include a Table of Contents and be limited to a maximum of 20 pages <br />(excluding City's required Certifications listed in Section VIII below; Proposal Cover <br />Letter, section dividers, table of contents, front/back cover pages). The page limitation <br />includes all appendices, attachments, and supplemental information. Additionally, SOQ <br />must include the following: <br />a. Cover Letter <br />Proposals shall include a letter signed by a principal or authorized representative who <br />can make legally binding commitments for the entity. Include type of business entity. <br />Cover Letter shall not exceed one page. <br />Cover letter must be addressed to the following City Project Manager: <br />Arturo Rodriguez, Assistant Public Works Maintenance Manager <br />City of Santa Ana — Public Works Agency <br />220 S. Daisy Avenue <br />Santa Ana, CA 92703 <br />b. Services Provided <br />A description of proposed services to be provided and how they meet the needs of the <br />City as described in Exhibit I — Scope of Services. <br />c. Agreement Statement <br />Proposal shall include a statement outlining your concurrence or reference to concerns <br />previously submitted with any and all provisions as contained in EXHIBIT II — Sample <br />Agreement of this RFP (if any). <br />d. Firm and Team Experience <br />Proposal shall include a profile of the firm's experience including the following: <br />A general description of the firm, including size and number of employees <br />working directly with the City on this agreement. <br />Firm's nearest address serving the City of Santa Ana and headquarters <br />address. <br />iii. Name and contact information of the supervising Project Manager/Principal <br />Agent, to be assigned to the agreement. The Project Manager/Principal <br />Agent shall be the primary contact person to represent your firm and will be <br />the person to conduct the presentation, if invited to an interview. <br />iv. Resumes for all key staff proposed describing relevant experience. <br />City of Santa Ana RFP 25-116 Page 6 of 60 <br />