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Events <br />¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ <br />Downtown Santa Ana had many events sponsored by Downtown Inc. in 2009. Two signature events <br />(Cinco de Mayo and Fiestas Patrias) are not sponsored by DTI at this time. <br />International Music Festival <br />This first year event brought culture, music and international cuisine to downtown in partnership with El Centro Cultural de <br />Mexico, Casa Guanajuato, and Fundacion Yanga Veracruz USA. 50 countries were represented. <br />Holiday Plays at the YOST Theatre <br />In conjunction with the YOST Theatre, Teratro Actores de Santa Ana, Louie Olivos, Jr., and Carter Dewberry & Associates, <br />Downtown Inc. held free matinee plays for children in both Spanish and English during the Christmas Season. The plays <br />were varied from chamber music and narration to "No Christmas for Smiley" with traditional holiday music and a message <br />against violence and gangs. All media outlets were used with press releases and a featured story in the 0 C Register. <br />Downtown Santa Ana - World Cup Headquarters <br />FIFA World Cup - The Restaurant Association (32 downtown restaurants), joined this effort. Businesses televised the <br />games to their patrons with early morning and all day rebroadcasts. 13 participating restaurants were listed on the website. <br />Many businesses participated by contributing prizes from soccer balls to one of a kind soccer rings valued at $350. Media <br />outlets included: Miniondas, Farandula, 0 C Register, 0 C Weekly, Yahoo web banners, flyers and mailings. <br />A monthly live music event during summer - Each show featured one-two bands performing live on the Artist Promenade in <br />the early evening, followed by specialty DJ's and music programming in select venues on North Broadway. This music <br />series showcased a broad array of musical genres including independent, alternative, acoustic, instrumental, experimental, <br />surf, pop and jazz. <br />Block Party - Handmade Brigade <br />Marketed by DTI, this event brought a diversity of people to purchase handmade products into downtown. <br />Fiesta Calle Cuatro Concert Series <br />A diverse series of musical experiences (traditional folkloric and multi-cultural) located along our retail corridor on 4th Street. <br />The marketing strategy of this entertainment series is to position Downtown Santa Ana as a summer destination and a place <br />to shop, be entertained, do business and discover arts and culture. By providing different types of musical entertainment and <br />highlighting different venues in the Downtown, all of the local businesses and areas are promoted with new patrons and <br />increased foot traffic. <br />DTI partnered with the Old Orange County Courthouse <br />A joint effort with the historic Old Courthouse brought families to enjoy a movie and exhibits featuring the California Golden <br />Bear. Face painting and popcorn were provided by DTI along with a historic trolley tour narrated by historian Tim Rush. <br />First Saturday Art Walk <br />In June 2010 the First Saturday Art Walk's governance was taken over by DTI_ Staff became responsible for maintaining <br />the integrity of the event as well as order. Ten vendors are screened and must fit the criteria to insure quality. <br />11