25B - DOWNTOWN SANTA ANA CMD AND BID ANNUAL REPORTS

Home Browse Search

MARKETING & PROMOTIONS ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ ¦ Downtown Inc. periodically runs promotions to promote local businesses. Promotions also help display all of the positive change downtown. Some of the promotions sponsored by Downtown Inc. are: Santa Ana Downtown Divas What began as a networking group of women in business has become a dynamic force for change in the downtown. Forty women who agree constitute success and these ladies are inviting more ladies to become involved in the community management district and provide needed feedback on the direction of downtown. Passport to Downtown Downtown Inc. was the primary sponsor for Noche de Altaras, a traditional celebration also known as Day of the Dead in November. DTI participated by having a booth and hosting a "Passport to Downtown Treasure Hunt". Passports were given to participants who received a DOWNTOWN sticker as they visited our downtown stores. The passport were filled with stickers and turned in for prizes. To encourage the public to visit both sides of 4th Street, half the stickers were black and half were white and the requirement was to have both colors to win. Patrons won a full range of prizes purchased at cost from our merchants. Advertising included mail merges, local newspaper ads as well as e-mail blasts. Attendance to Noche de Altares is a downtown Santa Ana tradition that has taken place for the last seven years. In 2009 the event brought well over 9,000 attendees. This event is a true crossover event bringing music, food and culture to an increasingly diverse audience. Holiday Light Proiection Proiect In 2009, Downtown Inc. decided to forsake the traditional and explore new avenues of holiday entertainment. Over 10,000 people braved cold December nights to watch a new concept in light and sound. Animated Light Projection set to music on the historic Spurgeon building. With an original music score synched to Chris Alfaro's computer and over a quarter of a million dollars in rented projection equipment, the downtown district gained new favor with both locals and visitors to produce a truly unique 14 day event. Picked up by both local and L.A. media networks, newcomers enjoyed watching a spectacle of light and sound. Although an illusion, snow falling and collecting on the window ledge can invoke cold chills even when temperatures are far from freezing. Cookies with Santa Downtown Inc. hosted Santa Claus straight from the North Pole on Saturday, December 5th, 12th and 19th from 11:00 AM -100 PM to enjoy cookies and candy canes with kids. Parents were asked to show a receipt for $5.00 or more from any downtown business and receive a framed picture with Santa ($20.00 Value). 800 pictures were taken with appreciative parents and even grandparents. Santa was thrilled to hold one of Santa Ana's youngest newcomers (Anna, 21 days old). Valentine's Day Celebration Strolling Mariachi bands serenaded shoppers along with volunteers distributing 500 long stemmed red roses marked February 14th. A featured interview with Teresa from Teresa's Jewelers and the icon of Spanish radio, Teddy Fregoso brought shoppers into the district to buy their "beloved" a gift. 0 C Weekly and the 0 C Register were also used in media buys. Mixers In partnership with our local restaurants and businesses, Downtown Inc. has held a mixer at the historic Santora building and Original Mike's. Both have brought over 150 people and a chance to meet, greet and network. A chance to get to know one another on an informal basis, mixers also produce dollars through deals and agreements as businesses "mix" their goods and services and allow commerce to take place. Downtown Inc. assists in marketing the event via e-mail blast, press release, mailings, and flyers. 12