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Response to the City of Santa Ana January 28,2026 <br /> For Management, Operation, • Maintenance- River View Golf Course <br /> Letter of Transmittal <br /> Dear Hawk Scott, <br /> We are pleased and excited to submit our proposal to the City of Santa Ana for the management of River View <br /> Golf Course. For 37 years, our firm has prioritized forming high-trust relationships with municipal partners <br /> including our most recent contract at nearby Fullerton. Our relationship with our clients stems from our Four <br /> Core Values: 1) Financial Performance 2) Community Inclusion 3) Environmental Stewardship 4) Stakeholder <br /> Communication. Guided by these principles, we remain closely aligned with our clients and the communities <br /> for which we are stewards. <br /> Having operated municipal golf courses in California since 1989, our entire executive team is genuinely excited <br /> about the opportunity to partner with the City of Santa Ana on River View Golf Course. Several of our team <br /> members have both worked and lived in Southern California for significant parts of their careers and know <br /> both the market as well as the course. Operational excellence in hospitality, marketing, operations, financial <br /> controls, and revenue production is essential, and these are areas in which we excel. More importantly, we <br /> believe our demonstrated commitment and the pledges outlined in our proposal make us uniquely qualified <br /> for this project. <br /> We are committed to expanding community usage and programming at all our courses, and we know that <br /> River View Golf Course is at a critical crossroads as it transitions from a long-term lessee to a management <br /> contract. This will not be the first time we have encountered a transition similar to this, and in fact some of <br /> the best examples of our success in private-public partnerships have come in similar scenarios. While we are <br /> proud of all of our work, at Boundary Oak Golf Course in 2009 and then San Jose Munipal Golf Course in 2023, <br /> we followed long-time lessees and in both cases we were able to hire the majority of the existing staff, <br /> embraced the long-time loyal customer base and then elevate the overall facility conditions and guest <br /> experience. We would encourage you to check with our clients at both locations as we are confident they will <br /> give us glowing references. <br /> Capital planning and project management will be an important part of this next phase at River View Golf <br /> Course. As outlined in this proposal, CourseCo is experienced and adept at both planning and executing capital <br /> projects and understands working within municipal requirements. Our standard practice when taking over a <br /> new operation is to spend the first 3 to 6 months conducting a full evaluation of capital infrastructure as well <br /> as capital opportunities at the golf course. We work with the City staff, incumbent employees that join our <br /> team, gather feedback from the customer base and ultimately apply our industry experience to develop a 5- <br /> year capital plan. This plan will be reviewed and presented for City approval and then updated each year <br /> during the budget process. We find taking this time at the beginning for a complete evaluation leads to <br /> optimal planning and decision making. We look forward to this part of the process at River View, collaborating <br /> with the City and starting this process. <br /> In addition to capital planning, the availability of capital funding will be important for the success of River View. <br /> Having done a preliminary tour of the property and based on feedback from City staff, it is apparent that there <br /> is significant deferred capital maintenance in most areas. To assure an improved guest experience that is <br /> quickly evident, we believe a capital reserve of 15% of gross revenues per year is appropriate. While this will <br /> not immediately address all capital needs, it will allow for a consistent investment in the property in the next <br /> couple of years. This will both protect the aging, and in some cases failing, infrastructure as well as provide <br /> new revenue opportunities. <br /> �fC�kfiICO 16 — 57 3/3/2026Page 1 <br /> I <br />