Agenda Packet_2026-03-03 - Laserfiche WebLink

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Response • the City of 2026 For •' • and River View GolfCourse - — - - - _f �ML_ • Business Planning and Budgeting—Our budgeting and business planning is done from a zero base for every property. We seek to understand the goals, objectives and obstacles for each property and custom design a plan and budget each and every year that best serves the needs of the facility. • Staffing— Each property under our management has different staffing models that best serves the needs of the facility. All key management staff are selected based on their individual fit for the property. • Corporate Oversite—A key to any management plan is the amount of involvement and oversite provided by the corporate team. We are confident that we spend more time on all our properties than any other management company and this commitment ultimately provides both better guest experience and operating results. • Client Communication and Collaboration —We view all our management contracts as a partnership rather than a contract to deliver services. Through constant communication and collaboration with our clients we are able to ensure goals and objectives remain aligned. Specific services included in management agreements include: • Golf Operations (Reservations,Tee Times, Merchandising, Carts, Instruction, and Driving Range) — Optimization of golf revenues is achieved through membership growth and retention, tee sheet management, player development, merchandising, bundling goods and services, home club support, instruction programs, community involvement and excellent member and guest service experiences. CourseCo has won multiple public service awards for its operations, promotion, and customer service. • Customer Service—At every site, CourseCo implements a quality service management program to ensure the facilities are operated in a manner consistent with owner expectations and appropriate to the facility. We utilize several formalized customer feedback systems such as professional blind shoppers, online surveys, comment cards, the National Golf Foundation's Golf Satisfaction Survey (GolfSat), and SWEAT Program (Smile, Welcome, Enthusiasm, Ask, Thank), the results of which have led to national awards for customer service at three of our facilities. • Food and Beverage Services—CourseCo structures food and beverage operations to optimize the bottom line. This includes the development of practical menus that meet golfers' needs for quick food of high quality; hiring, training, and proper scheduling of staff; inclusion of membership programming and events; close linkage with our Home Clubs; and regular review of menu and event pricing. Cost of goods and labor/sales ratios are closely monitored. • Sales and Marketing—CourseCo's implementation of sales and marketing follows these guidelines: develop the "story' based on the image and personality of the property; determine the placement of the facility in the market; identify the target market or markets; determine the type of collateral material to be produced; and identify media channels and advertising methods including email, internet and other digital based strategies. • Agronomics—CourseCo is an expert in the field of agronomics and golf course maintenance. We utilize the most current research, technology and resources to provide outstanding playing conditions from tee to green. We are a leader in providing optimal golf course conditions while employing sustainable methods of turfgrass maintenance. CourseCo is the most honored golf management firm in the country for its environmental practices including having won the President's Award from the Golf Course Superintendent's Association of America in back-to-back years. • Master Planning and Capital Budgeting—CourseCo has been involved, as principal, project manager or �f C�kiQrfCO 16 — 60 3/3/2026Page 4 I '