Agenda Packet_2026-03-03 - Laserfiche WebLink

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Response • the City of 2026 For •' • and River View GolfCourse • Monthly analysis of play patterns • Annual Plan with specific target markets and play segments • Monthly Marketing Document (Forward 60) with specific short-term marketing objectives • Staff training and measurement of data collection Revenue Management In the golf industry today, many operators boast about "yield management" and "dynamic pricing" all to make their systems seem exotic and complex. When outlined in simple terms, Revenue Management is selling to the right customer at the right time for the right price on the right channel. However, some of the reporting and KPIs can get a little confusing. At CourseCo, we understand how all this works together so that we can make effective and impactful decisions. Collecting the data to understand the individual guest level is the first step. Performance Data Collection and Use—Collecting information (data) about the performance of the Course allows an understanding of trends and is one of the most important functions a thriving business must prioritize. The more you understand your customer and their buying habits, the more detailed and focused you can be when designing services and products specific to their needs. In simple terms: Better Data = Better Decisions = Better Results. The information you gather about your customers will supply you with the knowledge to develop solid and sustainable business decisions. When most people hear the term "data collection," they immediately think "e- mails." While collecting names and a-mails is one of the basic tasks required, it only scratches the surface as to what is possible and necessary to truly drive results. At CourseCo, we take advantage of technology to collect and analyze the data required to determine individual golfer characteristics and overall course performance. As you can imagine, we have several Key Performance Indicators (KPIs) that we use to celebrate successes and identify challenges that require a solution. • Quintile Report— Data capture and customer profile creation are key to determine an effective revenue strategy. Creating unique customer profiles for each guest, logging them as they check in for rounds, and driving a high data capture rate allows the club to track yearly spending by customer. This allows us to make informed decisions when determining programming and pricing. Quintile Rrspwt Golfer N.,me Emall Address City State 21P Cgtintrj Rounds Revenue +GFCF Sptnd Quintile 1-Top 2G% Total Golfers: 1554 %of Revenue:56.789E 13224 $919678.93 5496,05 Quintile 2 Top 404E Total Golfers: 1 BN %of Revenue:21.369E 5W t345641.68 $186.54 Quintile 3-Top 609E Total Golfers: IBM %of Revenue:13.787E 4450 6221848A5 !f 19.66 Quintile f-Top f1 % Total Golfers: 1854 %of Revenue:7.72% 3"3 6124934.95 867.39 Quintile 6-Top 1009E Total Golfers: 1864 %of Revenue:0.44% 7153 $70#3e00 $181 7nta8: 33353 $1619367.04 SM69 GCiF Qmco 16 — 74 3/3/202&ge 18 I