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Response • the City of
<br /> 2026
<br /> For •' • and River View GolfCourse
<br /> • Rounds Mix Report-The Rounds Mix Report allows us to identify all rounds sold by individual type. It also
<br /> allows us to determine an Average Daily Rate (ADR) for each type of round, Reviewing ADR data is one
<br /> metric we use in comparing results from one time period to another. We consistently monitor tee sheets
<br /> to ensure that the mix of our customer segments are positively affecting revenue.
<br /> 2016 2019 2020 20re 20fg OM 2018 20rg 2020
<br /> Rounds Raps Rounds Ralroxue R4venue R� ADR ADR ADR
<br /> 0101.P4gldd 1 12.164 10.299 20.906 171490 154.732 Ua9776 14.10 15.02 t5.77
<br /> 0101-Fact Gaf 2 1,4&5 1,332 1,171 17.741 16,853 15,597 11.95 12.65 13.32
<br /> 010d-Fcd CWTo w wn 3 39 0 8 300 0 65 1000 O00 813
<br /> 0104-{.ql Tovmam*; 4 4W 474 64 4-4N 4.TW 790 1114 12,76 12,39
<br /> 0113-(MC Gdr 5 523 396 314 5,282 0,f106 4.067 11:97 12.60 13.02
<br /> "113-0is[taN Tp-Wp t 6 19 4 i66 303 lid 2.76g IS.95 12.57 7.17
<br /> 6203-Lea9ue 1 1,705 2,820 78& 14,679 23.347 T,706 661 all 578
<br /> 1204-Oldl Explorers 8 0 0 72 0 0 Go CLOD 0.00 9.00
<br /> 4205-1�*rnpl 9 7W 1,165 1,421 2,891 12,754 19,5" 3-6Y $.iS 13.76
<br /> 0207-Senior 10 4.9t6 4,350 4,342 58,965 55.315 s6,s34 11.99 12.72 $3.02
<br /> 0210•PW^m Club 11 22,68E 22,8Q5 27,107 111.143 128,Sd7 IF3,85d 490 5(A G.Od
<br /> 0213-Rt*Y 4LtisuF61 12 0 0 9 0 0 45 000 0M 5.00
<br /> 0213-Pe*y Calf 13 164 116 55 1.14E 902 448 7-00 7.78 8.00
<br /> 6313.0 P 18 200e 775 2,732 210 213 50 0.11) 0.27 002
<br /> 031$-Ji r 1s 2514 2-M 2481 26.334 29.541 29,34E 984 10.31 11.92
<br /> 0313-SPWWW 16 287 215 86 1,435 1,075 430 5.00 5-00 5.00
<br /> 0313=YaAh on C__ 17 6 6 454 6 0 2.295 OW 0.80 $00
<br /> T- 16 0 72 897 0 63s 4A86 D011 883 5.00
<br /> •13.98T 47.792 63.201 418.4a5 433.852 d36-478 6.36 9.06 10.09
<br /> 201E 401A 2P20 20r$ 2010 20217 2018 26r9 M
<br /> • Pricing-Optimal pricing can be developed by using Occupancy to determine the Revenue per Available
<br /> Round (RevPAR) for each hour of each day. The Occupancy Rate is the percentage of rounds played out of
<br /> Available Inventory (as determined by weather and tee time intervals). RevPAR is the ADR multiplied by
<br /> the Occupancy Rate.
<br /> ADR and Occupancy are stand-alone metrics providing a limited view of performance. On the other hand,
<br /> RevPAR delivers a far more comprehensive view as it incorporates both revenue and occupancy. While ADR
<br /> tells a piece of the story- RevPar is key to ensuring that we maximize revenue.
<br /> Consolidated 2018 2019 2020
<br /> Potential Rounds 111.491 111,48E 93,781
<br /> Available Rounds 97,856 97,866 82,277
<br /> Available%o1 Potental $7.8% 87.8% 87.7%
<br /> Actual Rounds 49,951 47.792 63.281
<br /> GFJCF Revenue 418.485 433,852 638,484
<br /> ADR 8.38 9.08 10.09
<br /> Occupancy 31.0% 48.8% 76.9%
<br /> Rev Par 4.28 4.43 7.76
<br /> Golf Instruction
<br /> Other than the mention of Instruction on the website, there is no mention of qualified instructors to promote
<br /> the game and develop new customers to the course. CourseCo's requirements for our instructors vary but
<br /> include a minimum amount of experience (typically two years), as an instructor, preferably LPGA or PGA of
<br /> America members or apprentices, and a focus on providing both male and female instructors for our clientele.
<br /> In many golf operations, instruction is an area that is neglected due to the apparent lack of potential profit.
<br /> However, it is CourseCo's belief that not only can instruction directly contribute to the bottom line, but it also
<br /> has a very large residual impact on other revenue centers. Our Instruction Programs are built through e-
<br /> marketing efforts with detailed information on the course website, online sign-ups for clinics and classes, and
<br /> instruction information via email communications. In addition, efforts will be expanded to partner with the
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