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CITY OF SANTA ANA <br /> RFP NO.: 25-096 <br /> MANAGEMENT OF ADVERTISING AT BUS SHELTERS AND sus STOPS IN <br /> THE CITY OF SANTA ANA <br /> a. The production and installation of all advertising materials, including but not limited to: <br /> i. Vinyl posters, <br /> ii. Static displays, and <br /> iii. Digital signage where applicable. <br /> iv. All advertisements must be installed securely and in a manner that ensures high <br /> visual quality, consistency, and public safety. <br /> b. The vendor must regularly inspect installations to maintain aesthetic standards and <br /> functionality across all sites. <br /> c. In addition, the vendor is required to promptly remove any expired, damaged, or non- <br /> compliant advertisements to prevent visual clutter and ensure compliance with City <br /> regulations. <br /> 11I.Inventory and Space Management <br /> The selected vendor will be responsible for: <br /> a. Maintaining an up-to-date inventory of all available advertising locations associated with <br /> bus stops and bus shelters across the City. <br /> i. This includes tracking occupancy, availability, and condition of each advertising <br /> unit to ensure optimal use of space. <br /> b. The vendor will coordinate closely with the City of Santa Ana Public Works Agency to <br /> confirm space availability, accommodate changes to infrastructure, and align advertising <br /> placements with City planning initiatives. <br /> c. Additionally,the vendor must manage and schedule advertisement rotations in accordance <br /> with contractual obligations, ensuring timely updates and minimizing gaps in ad coverage. <br />