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CITE' OF SANTA ANA <br /> RFP NO.: 25-096 <br /> MANAGEMENT OF ADVERTISING AT ]BUS SHELTERS AND BUS STOPS IN <br /> THE CITY OF SANTA ANA <br /> IV. Compliance and Approvals <br /> The selected vendor will be responsible for: <br /> a. Ensuring that all advertisements comply with applicable local, state, and federal laws, <br /> including regulations related to content,placement, and public safety. <br /> b. The vendor must also respond promptly and appropriately to any public complaints or <br /> formal notices issued by the City regarding specific advertisements, including taking <br /> corrective action when necessary. <br /> V. Reporting and Revenue Sharing <br /> The selected vendor will be required to: <br /> a. Provide monthly reports detailing advertising sales, panel occupancy rates, and total <br /> revenue generated. <br /> b. In addition,the vendor must submit quarterly financial statements that clearly outline gross <br /> advertising sales and the corresponding revenue share owed to the City. <br /> c. All payments to the City must be remitted in accordance with the terms specified in the <br /> contract, ensuring accuracy, timeliness, and transparency in all financial transactions. <br /> d. The City may perform an annual financial audit of vendor at City's cost. <br /> VI. Digital Asset Management and Operational Tracking <br /> To ensure efficiency, transparency, and accountability in the administration of the bus stop and bus <br /> shelter advertising program, the selected vendor shall: <br /> a. Implement a comprehensive digital system to manage all aspects of operations. <br /> i. This system must include the use of barcodes and scanners to uniquely identify and <br /> track each advertising location and asset across the City of Santa Ana. <br /> ii. Each shelter or advertising unit should be labeled with a scannable barcode or QR <br /> code that links to a centralized management portal. <br /> iii. The digital platform must support real-time tracking and documentation of <br /> advertising installations,maintenance activities, and ad rotation schedules. <br /> iv. It should allow authorized personnel to log updates from the field, upload photos, <br /> verify completed tasks, and flag issues for repair or compliance review. <br /> v. The centralized portal should also serve as a reporting hub, housing: <br /> 1. Sales data, <br />