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CITY OF SANTA ANA <br /> RFP NO.: 25-096 <br /> MANAGEMENT OF ADVERTISING AT BUS SHELTERS AND BUS STOPS IN <br /> THE CITY OF SANTA ANA <br /> 2. Occupancy metrics, <br /> 3. Maintenance logs, and <br /> 4. Financial records, enabling both the vendor and City staff to monitor <br /> performance, ensure compliance, and streamline communication. <br /> b. This digital infrastructure is critical to maintaining a modern, responsive, and well- <br /> documented advertising program that meets the operational and strategic goals of the City. <br /> VII. Performance Metrics <br /> a. The performance of the selected vendor will be evaluated based on a set of key metrics <br /> designed to ensure accountability and quality service. <br /> i. These metrics include the achievement of agreed-upon revenue targets and the <br /> consistent maintenance of a high percentage of ad space occupancy across all <br /> shelters and bus stops. <br /> ii. Timely execution is also critical; therefore, the vendor must complete ad <br /> installations and resolve reported issues within 48 hours. <br /> iii. Additionally, strong performance will be reflected in the absence of unresolved <br /> public complaints or regulatory violations, demonstrating the vendor's <br /> commitment to compliance, responsiveness, and professional standards. <br />