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Consensusinc. <br />Interact. Innovate. Influence. <br />Work Plan <br />Public Outreach Approach <br />In today's politically sensitive and competitive funding environment, broad public involvement and <br />support are critical to the success of any major public transit project. However, getting the general <br />public to participate in the development of a project has become increasingly challenging as <br />stakeholders spend more time commuting and engaged in essential daily activities. Therefore, a <br />well-crafted and executed public outreach program can make the difference between a project <br />marked by conflict and one that continues without interruption with the greatest level of community <br />acceptance. <br />The biggest advantage to selecting Consensus Inc. is that we do know the public well through our <br />current positive interaction with them. We know there is no standard or single approach for engaging <br />communities and that assumptions are sometimes made without validation, often at the peril of a <br />project. Thus, we approach all projects with the ultimate goal of supporting the technical analysis with <br />tailored and strategic outreach efforts. These efforts, implemented effectively, will demonstrate how a <br />thorough and proactive participation program is crucial to consensus building, project progression, <br />and ultimately, planning and building an effective and efficient transportation solution for the Santa <br />Ana Fixed Guideway Project. <br />Working closely with the City of Santa Ana, Consensus Inc. will develop a communications and <br />outreach program that is proactive, responsive, transparent, savvy, authentic, and respectful of the <br />myriad of stakeholders who will be affected by the Santa Ana Fixed Guideway Project and the Santa <br />Ana Regional Transportation Center (SARTC) Master Plan. We will elegantly blend traditional <br />communications tools with cutting-edge ones. Additionally, we will create platforms for robust and <br />balanced dialogue about the environmental review process designed to help the City achieve its goal <br />of identifying a Locally Preferred Alternatives (LPA) that will be carried forward into a formal Draft <br />Environmental Impact Report/Environmental Impact Statement (EIR/EIS). This approach will not only <br />develop and maintain constructive relationships with community members, elected officials, and the <br />media, it will: <br />¦ Acknowledge the impacts of a public transit project going through communities while focusing on <br />the benefits it will bring to a very significant number of stakeholders. <br />¦ Seamlessly blend emerging communications tools with traditional ones and make it easy for <br />anyone who is interested in information to get it. Information will be conveyed in multi-media <br />platforms, as well as traditional hard copy collateral materials. On-line information materials <br />provide for cost-effective dissemination of content and are more environmentally friendly. <br />¦ Provide multiple choices for people to get information in the manner that is most convenient to <br />them. Some prefer to attend a community meeting; others might only like information sent via text <br />messages to their cell phone; others might like to participate in a virtual meeting from the comfort <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana