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f- <br />Consensushc. <br />Interact. Innovate. influence. <br />of their homes; while others will prefer to see what their friends are thinking about the Transit <br />Vision on Facebook, Twitter or Blogs. <br />¦ Provide opportunities for respectful and regular contact with key stakeholders, in-person and via <br />their chosen method of interaction. Communication will be built on the foundations of <br />authenticity, interactivity and peer-to-peer messaging to cultivate and nurture important <br />relationships. <br />Task 1: Develop Outreach/Communications Strategy <br />In coordination with the City of Santa Ana, we will develop an Outreach and Communications <br />Strategy that details all activities to be performed throughout the public outreach program. The <br />strategy will: <br />¦ Add to the already identified key audiences and stakeholders <br />¦ Develop a format and schedule for all public meetings <br />¦ Discuss in what manner and how frequently briefings with elected officials will occur <br />¦ Outline what types of public information materials will be developed <br />¦ Provide strategic tactics for communicating with stakeholders throughout the corridor <br />¦ Develop a strategic approach for utilizing new social media tools and applications <br />¦ Outline principles for involving environmental justice communities <br />¦ Include program monitoring and evaluation criteria to measure success <br />¦ Include an overall public outreach program schedule and timing for activities <br />The plan will include an overview of the outreach activities Consensus Inc. will implement and their <br />schedule of implementation. The timing of each activity will be strategically linked to the <br />environmental review process milestone schedule to maximize the receipt of information from the <br />community that will be most useful to the technical team in the decision-making process. <br />Consensus Inc. herein provides a snapshot of the Strategy that reaches each of the following key <br />audiences: <br />¦ General Public <br />¦ Business Community <br />¦ Key Stakeholders <br />¦ Elected officials <br />¦ Media <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana