25H - WESTBOUND COMMUNICATIONS OC EMERGENCY PREPAREDNESS CAMPAIGN

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Responsibilities: WBC shall: a. Develop the promotion and seek. plan approval from the ROC Advisory Committee b. Execute the promotion in accordance with the approved plan Santa Ana shall: a. Approve plan and promotion elements Completion Criteria: This task is considered complete upon the completion of the promotional period. Planned completion will be December 15, 2011. Task 4: Calendar Year 2011 ReadyOC Campaign & Schedule Objective: Establish project schedules, marketing plan and procedures Task Description: The 2011 ROC campaign will begin with the development of a detailed campaign and schedule, which will set the roadmap for the 2011 schedule. The objectives of this task are to: • Reintroduce all project participants • Review roles of key participants • Refine, review and approve 2011 initiatives, including the marketing plan and project schedule Responsibilities: WBC shall: a. Develop the 2011 campaign and schedule. 1. Measure, evaluate and report the progress against the schedule, to be developed, reviewed and finalized 2. Monitor the project to ensure that support resources are available as scheduled and as identified in the Phase 3 Agreement. 3. Review and administer change control procedures through Santa Ana's Project Manager, whereby Santa Ana's requested change and associated payment schedule is described in a Standard Change and Approval Letter commonly referenced as "Project Change Order", issued by the WBC Project Manager. 4. Work with Santa Ana personnel in designing and approving the format of an action item log to be used in conjunction with the 2011 schedule. The purposes of the log are to identify outstanding issues, provide continual status updates on specific tasks and to identify responsibilities of the parties. Santa Ana shall: a. Approve the 2011 campaign and schedule. 25H-19