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<br /> <br /> <br /> <br /> <br /> <br /> REQUEST FOR <br /> <br /> COUNCIL ACTION' <br /> <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> November 15, 2010 <br /> <br /> TITLE: APPROVED <br /> AGREEMENT FOR ? As Recommended <br /> EVENT/ENTERTAINMENT MANAGEMENT ? As Amended <br /> SERVICES TO OPERATE THE 2011 ? Ordinance on Reading <br /> El Ordinance on 2n "d Reading <br /> FIESTAS PATRIAS AND CINCO DE MAYO ? implementing Resolution <br /> FESTIVITIES ? Set Public Hearing <br /> For <br /> CONTINUED TO <br /> FILE NUMBER <br /> CITY MANAGER <br /> <br /> RECOMMENDED ACTION <br /> <br /> Direct the City Attorney to prepare and authorize the City Manager and the Clerk of the Council to <br /> execute an agreement with MXLive and Romo Enterprises, Inc. to provide event/entertainment <br /> management services for the 2011 Fiestas Patrias and Cinco de Mayo festivities. <br /> <br /> DISCUSSION <br /> <br /> The downtown 4th Street "Fiestas Patrias" and Cinco de Mayo festivities have been positive <br /> community events supported by the downtown businesses and the greater community for the past <br /> 22 years. Traditionally, these events have included a downtown fiesta and carnival, a parade, and <br /> an "el grito" ceremony. Since 1989, there have been various private and public organizers of this <br /> event including the City of Santa Ana, the former Downtown Business Association, the Business <br /> Improvement District and other private organizations. In recognizing the significance of the 2010 <br /> Bicentennial of Mexican Independence, the City Council passed a resolution in October 2009 <br /> directing the City Manager to have staff organize and manage the bicentennial festival with the <br /> primary goal of enhancing the scope, quality and success of the festivities. <br /> <br /> The 2010 Bicentennial festival met the goals of the City Council and resulted in one of the most <br /> successful and well attended events to date. As a result of this success, staff recommends that <br /> the City officially organize the 2011 Fiestas Patrias events and the Cinco de Mayo festival. <br /> Proposed events include the 4th Street festival and carnival, complemented by a film festival, el <br /> grito ceremony, and parade. Other activities may include a series of city-wide Mexican <br /> Independence cultural events highlighting the historical significance of Mexican Independence. <br /> The City's sponsorship and management of this event will ensure maximum civic involvement and <br /> minimal adverse impact on public resources. <br /> <br /> <br /> <br /> 25S-1 <br />