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<br /> <br /> <br /> 2010 Fiestas Patrias <br /> November 15, 2010 <br /> Page 2 <br /> <br /> <br /> In years past, various organizations including the City, have organized the Fiestas Patrias, and <br /> have contracted with a commercial promoter to operate the event. It is recommended that this <br /> same course be followed for 2011. It is also recommended that the planning of the parade and <br /> film festival be integrated with the September 4th Street festival to ensure that festival revenues <br /> are available to reimburse the City for public safety and traffic management costs generated by <br /> the parade. The agreement shall provide that MXLive and Romo Enterprises, Inc. will be <br /> responsible for meeting the usual City requirements for special events such as insurance and <br /> security, assume all costs for organizing and conducting the event, reimburse the City for all of its <br /> costs including but not limited to police and traffic services. <br /> In addition, a proposal is currently being prepared for the City Manager's consideration that will <br /> allow staff to initiate a bid process in 2011 to negotiate a multi-year contract for management of <br /> the Fiestas Patrias and Cinco de Mayo events beginning in 2012. Commercial promoters typically <br /> compete for sponsorships in October/November for the following May and September festivities, <br /> therefore, it is not possible to initiate a bid process for the 2011 festivities and successfully solicit <br /> sponsorships to cover costs for the event. <br /> <br /> Finally, staff established a community participation system for the 2010 Bicentennial festivities <br /> known as the Bicentennial Advisory Committee (BAC) to ensure that all stakeholders including the <br /> Mexican Consulate, downtown merchants, property owners and civic groups were actively <br /> engaged in the planning and implementation of the activities. With the success of BAC, staff <br /> recommends a similar committee be established to offer advice for the 2011 festivities. It is also <br /> recommended that the 2010 Bicentennial Ad Hoc City Council Committee be renamed the Fiestas <br /> Patrias Ad Hoc Committee and continue to provide leadership and vision for the 2011 events. <br /> <br /> <br /> FISCAL IMPACT <br /> <br /> There is no fiscal impact associated with this request. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 25S-2 <br />