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ties are still to be determined, but Ambassador assignrr~ents carp change <br />as necessary. <br />Tl~e Downtown Ambassador grogram gill assist in creating ~ safe and <br />secure environment throughout the Dou~rntown area and, hence, will <br />enhance the ecanomic revitaCization. This activity is designed to increase <br />vehicular and pedestrian traffic vuithin the District ~rhicl~ vrlll increase <br />comrr~erce and help to attract neu~r and retain existing businesses and <br />patrons. Tf~is Ambassador Progrann vuiii be provided onCy within the D <br />boundaries; therefore these services constitute 'special benefits" to the <br />assessed parcels. <br />~. Physical enhancement Amenities <br />The Physical Enhancement category consists of capital improvements that <br />nay include tree~landscape planting additional street furniture, fixtures <br />and equipr~ent, and other streetscape ar~enitles tine Board deems <br />appropriate, These amenities include light pole and skyline banners, <br />adver~isir~g and information l~iosCts, decorations, directories, and special <br />lighting. <br />These improvements will 1~eautify and enhance the image of Downtown <br />Santa Ana and tl~ereb}~ increase pedestrian and vehiculartraffic tc the <br />Distric#, This ao#ivit is ~esi~ne~ to enhance fhe shopping e~cperience <br />within the District boundaries, Because the ~Clyioal Enl~ancet~ent <br />program will be provided only within the District, these irnprovernents w[Il <br />constitute `special benefits" to the assessed parcels. <br />~. Administration and operations <br />lnciuded in the Adr~inistration component are the costs for an Executive <br />Director, Marketing ~rornotions coordinator, office support staff, office <br />expenses, legal fees, accour~tingfbooklceeping fees, and Directors <br />officers and general Liability insurance. <br />This component is vital to fhe proper expenditure of assessment funds <br />and the administration of programs and activities which are inter~deal to <br />prorncte business within the ~ boundaries through increased <br />cor~rnerce and the attraction and retention of new business. Because this <br />operating cost#adr~inistration program e~cist only for the purposes of tl~e <br />District and will be provided only for neat#ers occurring v~rithin the l~D <br />boundaries, this prograrr~ constitutes a "special benefit" to the assessed <br />parcels. <br />iVOTE: exiting pity services will be sapp~emented, not <br />su~pp~anted or dupl~cated~ b ll~a~agomenf Disfrict ser~rices~ <br />7 <br />