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• A two-day National Complete Streets Coalition Workshop - This will be a <br />highly interactive workshop involving the full consultant project team <br />collaborating with key stakeholders and community members. This workshop <br />will provide hands-on exercises to allow participants to better understand and <br />appreciate the importance of this project to the City of Santa Ana, and to <br />balance the needs of all users and develop and implement effective policies. <br />• Project Website and Social Media - The IBI team will help create a dynamic <br />website and additional social media tools (i.e. blog, Twitter, Facebook) to <br />share information and allow residents an opportunity to engage in the public <br />planning process. <br />• Strategic Communications - The public outreach team will provide strategic <br />communications assistance to the planning team (both consultant and city) <br />for duration of project. <br />• Collateral Materials - The IBl team will be responsible for providing collateral <br />materials for the workshops, project fact sheets, and meeting notices in <br />English, Spanish and Vietnamese as needed, as well as translators for <br />community workshops. <br />Our approach to the outreach process will be to engage the greatest number of city <br />residents as possible. This will require creativity in the workshops. Concepts we would <br />like to discuss further with the city include conducting a workshop as a "field walk" <br />within a particular roadway corridor in the city. This workshop would allow participants <br />to rate elements of the streetscape and street cross section and identify the types of <br />improvements that they would like to see. <br />We recognize the need to move beyond the typical evening public outreach meeting <br />within a school or community center, detached from the project location and the <br />reality of the project setting. Our interactive process seeks to achieve this objective <br />and engage the community to provide feedback on the right solutions for Santa Ana. <br />TASK 4: EVALUATION OF MASTER PLAN OF <br />STREETS AND HIGHWAYS <br />Objective: To update the Santa Ana Master Plan of Streets and Highways (MPSH) <br />to reflect current goals and policies, and ensure that the plan is consistent with <br />related documents and other elements of the General Plan. <br />5 <br />25A-15