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the easterly right -of -line of Rush Spurgeon Street, thence northerly along t e said <br />easterly right -of -way line of Rush Spurgeon Street to a point where it intersects <br />with the northerly right -of -line of Eighth StFee+ Santa Ana Boulevard, thence <br />westerly along t4e said northerly right -of -way line of Eighth Street Santa Ana <br />Boulevard to aGpeipt vog-hPa F 49 *. t. i A. te s +tit h. 49 °„at°r1„ r;ryh+ A- f 1,,° °f 54AiA <br />G,GoeRtor nr,,,° ,^, °&+ °r y to the point of beginning. <br />D. List of Improvements and Activities Proposed for Each Year of <br />Operation and Maximum Costs <br />A description of Improvements is as follows: <br />Maintenance and Landscaping Services <br />Maintenance may include sidewalk sweeping and pressure washing, gum <br />removal, graffiti abatement, trash and /or bulky item removal; the watering, <br />weeding and pruning of all trees and plantings; alley /median /parkway <br />maintenance; litter and debris pick -up; trash receptacle collection /disposal <br />and maintenance /replacement; and other maintenance and landscaping <br />issues that may arise. <br />Each maintenance service will assist in beautifying the Downtown District <br />and enhancing the image of the commercial core. This activity is <br />designed to increase customer comfort within the greater Downtown which <br />will, in turn, increase commerce and help to attract and retain new <br />businesses and patrons within the District. These maintenance services <br />will be provided only within the District; therefore, these services constitute <br />"special benefits" to the assessed parcels. <br />2. Marketing and Promotions <br />This activity is intended to enhance the image of Downtown Santa Ana <br />through sophisticated marketing, advertising and branding of the <br />Downtown. It will heighten the excitement and pleasure of the customer <br />and visitor experience by way of holiday celebrations, special events, <br />festivals, promotions and sales, art shows, live music, and similar <br />customer attractions. This activity also includes those types of <br />supplemental activities such as newsletters, visitor guides, graphics arts <br />materials, business improvement workshops, and the like. <br />3. Downtown Ambassador Program <br />