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Uniformed customer assistance Ambassadors will provide a variety of <br />business and customer support services by assisting patrons and <br />employees, supporting SAPD crime prevention efforts to reduce the <br />incidence of crime and nuisance activities, and productively addressing the <br />challenges associated with street populations. Deployment of Downtown <br />Ambassadors can include highly visible foot, bicycle or Segway patrols that <br />will provide service during critical, high- impact periods. The initial <br />deployment will be when their services are most needed. Actual days and <br />times are still to be determined, but Ambassador assignments can change <br />as necessary. <br />The Downtown Ambassador Program will assist in creating a safe and <br />secure environment throughout the Downtown area and, hence, will <br />enhance the economic revitalization. This activity is designed to increase <br />vehicular and pedestrian traffic within the District which will increase <br />commerce and help to attract new and retain existing businesses and <br />patrons. This Ambassador Program will be provided only within the CMD <br />boundaries; therefore these services constitute "special benefits" to the <br />assessed parcels. <br />4. Physical Enhancement & Amenities <br />The Physical Enhancement category consists of capital improvements that <br />may include tree /landscape planting, additional street furniture, fixtures <br />and equipment, and other streetscape amenities the Board deems <br />appropriate. These amenities include light pole and skyline banners, <br />advertising and information kiosks, decorations, directories, and special <br />lighting. <br />These improvements will beautify and enhance the image of Downtown <br />Santa Ana and thereby increase pedestrian and vehicular traffic to the <br />District. This activity is designed to enhance the shopping experience <br />within the District boundaries. Because the Physical Enhancement <br />program will be provided only within the District, these improvements will <br />constitute "special benefits" to the assessed parcels. <br />5. Administration and Operations <br />Included in the Administration component are the costs for an Executive <br />Director, Marketing & Promotions Coordinator, office support staff, office <br />expenses, legal fees, accounting /bookkeeping fees, and Directors & <br />Officers and General Liability insurance. <br />This component is vital to the proper expenditure of assessment funds <br />and the administration of programs and activities which are intended to <br />promote business within the CMD boundaries through increased <br />commerce and the attraction and retention of new business. Because this <br />operating cost /administration program exists only for the purposes of the <br />District and will be provided only for matters occurring within the CMD <br />