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II. SCOPE A. OVERVIEW AND OBJECTIVES Purpose The City of Santa Ana is seeking proposals from qualified event production companies to produce the 2012 Cinco de Mayo and Fiestas Patrias Festivals, with an agreement term to the successful proposer of two - years, with the option of extending the Agreement for two additional two -year terms. Background The City is interested in providing quality events in the downtown area that will attract a wide audience base by providing a broad variety and mixture of entertainment as well as festival activities designed to attract a wide age range, including family oriented activities. An important aspect of these events is also to promote the Santa Ana downtown area and local merchants. Cinco de Mayo Festival: For 12 years, Santa Ana has conducted an annual two -day Cinco de Mayo Fesitval in historic downtown Santa Ana, which is Orange County's largest Cinco de Mayo event. The 2011 Festival included Top Latin Billboard entertainment throughout the entire weekend including Fobia, Mexican Institute of Sound, Gustavo Galindo, Ceci Bastida and Grammy winning world music act, Ozomatli. The event also included food and non -food vendors, carnival rides, and a beer garden. The successful candidate will be responsible for the planning and production of this event, including the payment of all City and non -City costs. Fiestas Patrias Festival: For 33 years, Santa Ana has conducted an annual two -day Fiestas Patrias event, which is Orange County's largest Mexican Independence Day street festival. The 34`h Annual Fiestas Patrias will return to downtown Santa Ana this September. Each year over 200,000 visitors attend the weekend festivities to enjoy food and non -food vendors, a carnival, "El Grito" ceremony, and Top Latin Billboard entertainment lined up during the entire weekend. The successful candidate will be responsible for the planning, production, and payment of all City and non -City costs for the street festival as well as for providing financial support for the parade and film festival and for working in collaboration and coordination with the City in securing sponsors for the festival and parade. Fiestas Patrias Parade: As part of the Fiestas Patrias Festival, a two -hour parade is produced on the last day of the Festival, Sunday and includes marching bands, floats, vehicles, and performers. Representatives of each of the 32 states in Mexico participate in parade planning and through parade entries. The City provides sponsorship for each of the 32 Mexican states at $500 each to help with float decorations and other parade entry costs. Fiestas Patrias Film Festival: As part of the Fiestas Patrias Festival, the City co- sponsors the production of a month long cinematic celebration of Orange County's cultural diversity and rich Latino history in coordination with a local film festival producer. The Film Festival provides an important cultural celebration for the families and residents of Santa Ana as well as patrons from around the county. Screenings take place at a variety of local venues and are free to the general public. 5 19G -7