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MX Live Agreement <br />November 28, 2011 <br />Page 2 <br />The proposals were evaluated based on the vendor's Responsiveness to the RFP (30%), <br />Experience of Firm and Personnel (30%), and Past Performance on similar contracts (40%). The <br />results of the evaluation process are as follows. <br />Vendor Score <br />MX Live 416 <br />Live Marketing 309 <br />Mars Entertainment 295 <br />MX Live was rated highest, scoring 416 out of a maximum 500 points. Live Marketing scored 309, <br />and Mars Entertainment scored 295 points. The evaluation committee rated MX Live the highest <br />as a result of the quality of their proposal and the company's experience conducting similar events <br />around California, including past Santa Ana Cinco de Mayo and Fiestas Patrias events. <br />MX Live will work in cooperation with City staff to develop and produce the overall brand, develop <br />and implement a detailed promotional strategy, develop and implement a sponsorship plan, and <br />execute the event production, coordination, and artistic management of the events. No City funds <br />will be used to produce these events - MX Live will be responsible for developing and <br />implementing a sponsorship plan that provides all funding. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />Gerardo Mouet, <br />Executive Director <br />Parks, Recreation and <br />Community Services Agency <br />25B-2