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WESTBOUND COMMUNICATIONS 4 - 2011
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WESTBOUND COMMUNICATIONS 4 - 2011
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Last modified
1/3/2012 1:50:07 PM
Creation date
12/2/2011 10:22:11 AM
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Contracts
Company Name
WESTBOUND COMMUNICATIONS
Contract #
A-2011-241
Agency
POLICE
Council Approval Date
11/7/2011
Expiration Date
3/31/2013
Insurance Exp Date
5/6/2012
Destruction Year
2018
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Task Description: <br />Continue momentum to expand the success of the council to help provide opportunities, <br />extensions, and ongoing support for ROC. Activities include: <br />a. CAC Designated Ambassador -continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One-on-One Outreach Tour -continue successful new strategy to outreach to CAC <br />members in ahigh-touch, one-to-one manner to generate customized opportunities for <br />promotional investment and support of the ROC campaign. <br />c. CAC Recognition Program -formalize development and implementation of recognition <br />program for CAC members that elevates the prestige for and expands the interest in <br />promoting ROC and emergency preparedness. <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the ROC Steering Committee <br />Santa Ana shall: <br />d. Approve the program and promotional efforts <br />Completion Criteria: <br />This task is considered complete upon the completion of the tasks. Completion is planned for <br />the end of 04 2011 . <br />Task 6: Faith-Based and Citizen Outreach - Q4 2011 <br />Objective: <br />Continue implementing program to support and/or staff key faith- and citizen-based emergency <br />preparedness events based on the Project Schedule. <br />Task Description: <br />Handle all aspects of road shows, event support, staffing and promotion for two Ready Sunday <br />events and up to two Ready Sunday events and up to four additional community/emergency <br />preparedness events. <br />Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek approval from the ROC Steering Committee <br />b. Execute the promotion based on the Task Description <br />Santa Ana shall: <br />a. Approve promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion <br />is planned for the end of 04 201 1 .
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