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Task 4: Website 8? Social Media Platform Refresh <br />Objective: <br />Review, recommend and pursue platform updates for the readyoc.org website and social <br />media platforms to expand and extend technical capabilities for improved user experience and <br />functionality. <br />This includes recommendations and options for a website design/content organization refresh. <br />Also included will be developing and implementing ongoing website and social media content, <br />maintenance and management activities. <br />Task Description: <br />Handle all aspects of the website and social media content updates, site optimization, site <br />maintenance and site management needs. Activities include: <br />a. Website Refresh -conduct and implement a full website fresh to be implemented in <br />calendar year 2012 that encompasses design, content and technical platform <br />enhancements and updates/refinements to: accommodate increasing site traffic levels; <br />support further interactivity and functionality; and extend capabilities to meaningfully <br />connect with hundreds of thousands of OCers. <br />b. Website Content Updates, Management & Maintenance -develop and implement 24/7 <br />website content, maintenance and management activities and support during Q4 2011 . <br />This includes handling all aspects of website updates, site optimization, site <br />maintenance, site management and site metrics/reporting needs in accordance with <br />ROC approved processes and protocols. <br />c. Social Media Content Updates, Management & Maintenance -develop and monitor <br />24/7 social media content as well as manage platforms for ROC Twitter, Facebook, <br />Linkedln and YouTube channels, all in accordance with the approved processes and <br />protocols for each medium. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />c. Approve plan and collateral materials <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period. Completion is <br />planned for the end of 04 201 1 . <br />Task 5: Corporate Advisory Council (CAC) Q4 Support 8. 2012 Plan <br />Objective: <br />Continue managing current CAC group with emphasis on enhancing participation benefits, <br />retaining current active members for 2012, and expanding successes in leveraging CAC <br />resources, connections and contributions to the overall ROC initiative from 04 2011 into Q1 <br />2012.