Laserfiche WebLink
<br /> <br /> <br /> <br /> <br /> <br /> SOW Format: <br /> Each task includes the following: Title, Objective, Task Description, Responsibilities and <br /> Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br /> the SOW is not formatted chronologically with contractual obligations defaulting to Project <br /> Schedule unless otherwise noted. <br /> <br /> Task 1: Promise to Prepare (P2P) Promotion Push <br /> <br /> Objective: <br /> Extend and maintain momentum of P2P program and push. The emphasis will be on strong <br /> public outreach presence and marketplace exposure in 2012 and extending to the end of <br /> Q3/2013. Included will be a refinement and subtle but vital shift in the P2P messaging platform <br /> from a goal of securing "132,000" promises to "1 in 20 OCers" taking a step to get prepared. <br /> <br /> Task Description: <br /> The promotion includes the ongoing public pronouncement that ROC will to achieve promises <br /> to prepare from OC residents, businesses and community members. <br /> <br /> Task 1-A: ROC Smartphone App Platform Expansion & Promotion <br /> <br /> Objective: <br /> Continue to refine and promote ROC smartphone applications (both iPhone/iPad and Droid) <br /> through dedicated outreach across calendar of activities, with the goal of having more than <br /> 1,000 downloads on each smartphone platform (totaling more than 2,000) by Q3/2013. <br /> <br /> Task Description: <br /> The program includes the following activities: <br /> <br /> a. App Enhancements - work to enhance existing applications, including features updates, <br /> technical platform refinements, etc. <br /> b. Platform Extensions - stage formal launch of the Droid platform. <br /> C. App Promotion Plan & Program - develop and implement plan to promote the <br /> availability of the apps and to drive downloads. This will include a mix of publicity, advertising, <br /> video, website, social media and other offline and online marketing elements. <br /> Responsibilities: <br /> WBC shall: <br /> a. Develop the initiative and seek plan and program approval from the ROC Steering <br /> Committee <br /> b. Execute the promotion in accordance with the approved plan <br /> <br /> Santa Ana shall: <br /> a. Approve plan and promotion elements <br /> <br /> Completion Criteria: <br /> This task is considered complete upon the completion of the deliverables. Planned completion <br /> and implementation will be by Q3/2012. <br /> 12 <br /> <br /> 25C-14 <br />