Laserfiche WebLink
<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Task 1-G: Promise to Prepare 2012 Publicitv Outreach <br /> <br /> Objective: <br /> Develop and implement 2-3 formalized story pitches that drive earned editorial coverage in <br /> targeted media. <br /> <br /> Task Description: <br /> The emphasis of this effort will be to develop and implement a plan to secure major editorial <br /> stories within regional print, broadcast and/or online media. Sample media outlets might <br /> include the Orange County Register, Good Day LA, KTLA Morning News, La Opinion, <br /> Telemundo, OC Metro, and others. Activities include creating, pitching and securing 2-3 stories <br /> to print and broadcast press that reach OC readers, listeners and/or viewers. <br /> Responsibilities: <br /> WBC Shall: <br /> <br /> a. Develop the publicity and seek plan approval from the ROC Steering Committee <br /> b. Execute the media relations outreach in accordance with the approved plan <br /> <br /> Santa Ana shall: <br /> a. Approve the plan and publicity elements <br /> <br /> <br /> Completion Criteria: <br /> This task is considered complete upon the completion of the outreach period. Completion <br /> coincides with the end of Q4/2012. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> is <br /> <br /> <br /> 25C-20 <br />