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<br /> <br /> <br /> <br /> <br /> Task 1-H: Promise to Prepare 2013 Publicity Outreach <br /> <br /> Objective: <br /> Develop and implement 2-3 formalized story pitches that drive earned editorial coverage in <br /> targeted media. <br /> <br /> Task Description: <br /> The emphasis of this effort will be to develop and implement a plan to secure major editorial <br /> stories within regional print, broadcast and/or online media. Sample media outlets might <br /> include the Orange County Register, Good Day LA, KTLA Morning News, La Opinion, <br /> Telemundo, OC Metro, and others. Activities include creating, pitching and securing 2-3 stories <br /> to print and broadcast press that reach OC readers, listeners and/or viewers <br /> <br /> Responsibilities: <br /> WBC Shall: <br /> a. Develop the publicity and seek plan approval from the ROC Steering Committee <br /> b. Execute the media relations outreach in accordance with the approved plan <br /> <br /> <br /> Santa Ana shall: <br /> a. Approve the plan and publicity elements <br /> <br /> Completion Criteria: <br /> This task is considered complete upon the completion of the outreach period. Completion <br /> coincides with the end of Q3/2013. <br /> <br /> <br /> Task 2: Education-Based Outreach <br /> Objective: <br /> Expand and executive simultaneous "top-bottom" activities with OC education organizations and <br /> schools to support ROC emergency preparedness efforts and the Promise to Prepare initiative. <br /> <br /> Task Description: <br /> Handle all aspects of programming, materials development and distribution, school assemblies and <br /> other activities/events based on the semesters during 2012/2013. Broadly, specific elements are <br /> envisioned to include the following programs and deliverables listed below. <br /> Task 2-A: 2012 Education-Based Outreach <br /> <br /> Objective: <br /> Working with schools across OC to promote the P2P initiatives includes communications to Orange <br /> County's 180-plus schools and nearly 200,000 students, as well as direct outreach to 10,000-plus <br /> elementary-aged children. <br /> Task Description: <br /> Handle all aspects of programming, materials development and distribution, school assemblies and <br /> other activities/events during CY 2012. Broadly, specific elements are envisioned to include the <br /> following programs and deliverables listed below. <br /> 19 <br /> <br /> <br /> 25C-21 <br />