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Parking Enforcement Services <br />July 16, 2012 <br />2 of 3 <br />addition, the following items were included to maximize the utility of services in the most efficient <br />and effective manner: constant staffing levels at all time subject to liquidated damages for failure <br />to comply; newer vehicles that will portray a positive image of the City; Global Positioning <br />System (GPS) tracking software (optional); citation tracking and accountability standards; <br />citation processing; on-call and after hours services as needed; customer service standards; <br />employment opportunities for Santa Ana residents; and participation in community events. <br />Finally, the RFP also required the successful proposer to provide California "guard cards" to <br />each employee to ensure they have a basic understanding of California laws. <br />Staff held a mandatory pre-proposal meeting on April 24, 2012 and nine interested companies <br />attended. Submittals were due on May 15, 2012. The City received proposals from six <br />companies, three of which were primarily parking companies and three from security companies. <br />The proposals were evaluated by a team comprised of two representatives from the Police <br />Department and one representative from the Public Works Agency utilizing the following criteria: <br />financial capacity, ability to perform required services, implementation plan (phasing approach, <br />equipment, employee training program and ability to meet performance objectives on schedule), <br />company experience and reputation, and fee schedule competiveness. In addition, Staff <br />performed reference checks on all of the proposers. The top three companies were invited to <br />the interview phase of the evaluation process, which included the same raters mentioned above <br />and a representative from the Community Development Agency. <br />The evaluation committee determined that Central Parking Systems, Inc. was the top proposer <br />and received the highest overall ranking as a result of their proposal and interview. Central <br />Parking presented a quality implementation plan at a competitive fee while providing a strong <br />emphasis on customer service and community involvement. Central Parking has been in <br />business for over 43 years and currently provides on-street parking enforcement to several <br />communities across the United States. In addition, Central Parking was the only company <br />providing on-street parking enforcement services in Orange County, which will allow them to <br />leverage resources to maximize services to the City of Santa Ana. As an added benefit, Central <br />Parking will provide GPS devices on all vehicles, allowing the City to monitor route coverage. <br />There are no anticipated layoffs of City staff as a result of contracting parking enforcement <br />services. The City will still utilize key staff members including a parking control supervisor and <br />project manager to coordinate with Central Parking's staff. Implementation of the contract will <br />produce a first year savings of approximately $314,452 and comparable annual savings during <br />the contract term. In addition, judicious use of Central Parking for additional services, such as <br />traffic control and nighttime permit parking enforcement could reduce the City's current overtime <br />costs while providing an increased revenue stream. Lastly, if approved, the proposed <br />realignment of street sweeping routes may result in fewer billing hours, which will further reduce <br />our expenditures. <br />Central Parking has demonstrated the organizational credentials, resources and staff experience <br />necessary to meet the City's high customer service expectations. The most cost-effective <br />25F-2