25F - AGMT - PARKING CONTROL SERVICES

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Central PARKIN G May 15, 2012 Douglas McGeachy, Commander City of Santa Ana Santa Ana Police Department 60 Civic Center Plaza Santa Ana, CA 92701 Subject: Request for Proposal for Parking Control Enforcement Services RFP 12-030 Dear Mr. McGeachy: Central Parking 3420 Bristol Street Suite 225 Costa Mesa, CA 92626 Phone: 714 7512855 Fax: 714 751 3650 Website: www.parking.com We thank you for allowing Central Parking to participate in your request for proposal for Parking Control Enforcement Services for the City of Santa Ana. We are very excited about the opportunity to partner with the City In helping make their Enforcement Programs a citizen friendly and customer services driven system which encourages continued economic prosperity for the City. Central Parking is well versed in Municipal parking operations as well as the nuances of working with and representing a public entity. Our programs are structured to encourage citizen involvement and feedback while practicing consistent and Impartial services at the direction of our clients. As one of the largest operators of parking and parking related services in the nation, we manage over 2,400 facilities nationwide, many of which are located in Southern California. We manage portfolios for many local public agencies including the cities of; Anaheim, Long Beach, Los Angeles, Riverside, Santa Monica, Carson, Anaheim Redevelopment Agency, LAX Airport, Toll Roads of Orange County as well as Newport Beach where as part of our turn-key solutions we currently provide enforcement services. A more comprehensive list of our municipal references is included in Section 1- Company Experience. Based upon your RFP guidelines, we have prepared a succinct and comprehensive proposal that encompasses the needs of serving the citizens of the City in a manner that is expected by you. Through our on site visits, we have a firm understanding of the complexities of your operations. Our desire is to bring as much professionalism to the City in our management of the City's Parking Enforcement Program, as you have in your own progressive City management. In our response to this RFP, we have paid special attention to the City's primary goals of selecting a qualified team that will provide a first class operation while ensuring a safe, citizen-friendly, fair and well-maintained enforcement system. We are confident that with the implementation of our plan, the City will see measurable results in the short term. Our experienced management team will be responsive and will successfully serve the needs of the City with a sense of urgency. In addition, our goal will be to make necessary operational recommendations to maximize citation revenues and to achieve operational excellence through the implementation of cutting edge technology by modernizing the current enforcement equipment and to increase the quality of services for the public. 25F-45