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SECTION 1, COMPANY QUALIFICATIONS AND EXPERIENCE Page3 <br />LOCAL SUCCESS STORIES <br />Past success in municipal projects is a key indicator of what City of Santa Ana can <br />expect from Central Parking with its management of the Parking Enforcement <br />program for the City. Here are profiles of some of our most recent success stories: <br />CITY OF SANTA MONICA <br />Serving since June, 2009 <br />With 25 garages and surface lots and 12,000 spaces, Central Parking System's <br />contract with the City of Santa Monica is the city's largest. Parking facilities serve <br />the recently renovated Santa Monica Mall, the pedestrian 3rd Street Promenade and <br />the Santa Monica Library. In addition, the contract covers all beach parking for this <br />busy area which attracts locals and tourists alike. Central is currently working with <br />the City to upgrade several of the city's metered lot and we also manage a popular <br />bike-valet program. Annual gross revenues are close to $25 million with an <br />operating budget of close to $5 million and the implementation of tighter cash <br />controls has resulted in increased revenues for the City. As a testament to Central <br />Parking's success, the City has just awarded us the management of 3 additional <br />parking facilities. <br />CITY OF LONG BEACH <br />Serving since April, 2007 <br />The City of Long Beach was looking for a highly qualified and experienced operator to <br />manage their entire parking portfolio and Central Parking was able to meet and ex- <br />ceed their needs. This portfolio consists of 7,780 parking spaces at 18 different <br />locations. City Place, a 350,000 square foot retail development in the heart of down- <br />town Long Beach, offers a unique environment with all mixed-use facilities. Central <br />has been very successful in providing a smooth traffic operation while maintaining <br />the highest level of customer service. Close supervision and strict operational con- <br />trols at the Aquarium of the Pacific parking structure have also helped the City maxi- <br />mize their parking revenues. A close partnership with the City on strategic planning <br />for the Grand Prix of Long Beach, 4th of July festivities and the Long Beach Marathon <br />have resulted in a staggering 100% increase in revenues from special events. <br />CITY OF ANAHEIM <br />Serving since November, 2008 <br />Central Parking operates the Anaheim Hilton Parking Structure, a shared facility for <br />visitors and employees of the Convention Center and the Anaheim Hilton. In the past <br />several years, Central has successfully identified and resolved all critical issues <br />noted during the transition period, creating a user-friendly parking environment while <br />maximizing revenues and profits for the City of Anaheim. Strict controls and <br />attention to accounting details have increased profits for the City. In addition, we <br />replaced all generic validation programs with a secured validation program, resulting <br />in higher revenues. Through our partnership with the City, we have been instrumental <br />in reducing operating expenses while maintaining the highest level of customer <br />service. In the past 28 months, the City of Anaheim has received a monthly surplus <br />payment in each of these months when historically, prior to November 2008, the City <br />was being invoiced by the previous parking operator. <br />25F-50