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25F - AGMT - PARKING CONTROL SERVICES
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25F - AGMT - PARKING CONTROL SERVICES
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7/12/2012 2:37:03 PM
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7/12/2012 2:36:45 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Police
Item #
25F
Date
7/16/2012
Destruction Year
2017
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SECTION 1, COMPANY QUALIFICATIONS AND EXPERIENCE Page4 <br />LOCAL SUCCESS STORIES (CONT.) <br />CITY OF NEWPORT BEACH <br />Operating since May 2011 <br />The City of Newport Beach is Central Parking's largest On-Street Contract. It is a true <br />Public-Private-Partnership (P3) and is the first of its kind in California. It is a turnkey <br />operation providing collection, maintenance, and enforcement services. We <br />conducted a three week technology / feasibility study and made the specific <br />recommendations for implementation. Our financial models projected a 25-30% <br />revenue uplift using the proposed infrastructure upgrade/ diligent project <br />administration, and operating efficiencies. City Revenue of 2.8M vs. CP Revenue of ;-^ <br />3.6M. City Overhead of 500K vs. Central Overhead of 550K, as well as twice the <br />number of employees to properly administer the program. Our 10 month revenue <br />uplift actual is 29.07%. Central purchased/brokered the equipment on behalf of the . K" • ' <br />City. We were able to use our national discount of 55%. Central also deployed/ ,a <br />installed nearly 1 Million in infrastructure in the first month of the contract. <br />Deployment and installation was all handled in-house by Central saving thousands in <br />up-front costs. Central also instituted a Meter Hotline so that patrons can provide <br />feedback and report meter issues allowing us to better serve the public and keep the <br />system operational. <br />CITY OF RIVERSIDE <br />Operating since July 2011 <br />Central Parking was awarded the contract in July 2011. In the first 10 months of <br />managing the City parking program, Central has been successful in increasing Net <br />Revenue by 3.3%, has added 15 single meter stalls, added 21 multi-space stalls and <br />has written detailed analyses for their annual downtown "Festival of Lights" event, <br />providing ROI assessments for various price points should the city decide to charge <br />for future events. Central also staffed the 2011 Festival of Lights event, providing <br />way-finding signage and customer service ambassadors to serve the approximately <br />50,000 visitors. Implemented a bi-weekly maintenance reporting program detailing <br />various maintenance projects completed throughout the portfolio. Renegotiated <br />vendor contracts to get more accomplished at the same cost and reduced vendor <br />monthly charges by 50% due to our national contract. Coordinated with Riverside <br />Police Dept to alleviate vandalism issues in one garage; increased lighting and <br />added security. Tightened protocols on cash-handling and key-carrying practices and <br />various enhancement projects. <br />ANAHEIM REDEVELOPMENT- DOWNTOWN ANAHEIM <br />Operating since February, 2010 <br />Anaheim Redevelopment Agency selected Central Parking to operate the Downtown <br />Anaheim parking portfolio in February 2010. Scope includes the management of 5 <br />Parking Structures with over 2,500 spaces in a mixed use environment. Agency was <br />looking for an operator to assist the Agency in coordinating bids for a new PARCS <br />system while managing fully operational facilities. In this short time, Central Parking <br />has successfully coordinated bids for the upgrade of parking equipment on behalf of <br />the Agency. Installation of new Skidata equipment is in progress with one parking <br />structure completed in February 2011. We have implemented an effective <br />management plan that provides these operations with a consistent level of service. <br />Additionally, we successfully identified all audit loop holes and have introduced <br />online billing for all of their monthly parkers (this was non existent in the past). With <br />the help of our audits, we were also able to increase monthly parking revenue. <br />25F-51
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